ReportersNotebook — Beauty Care, 8/6/12
SUPPLIER NEWS — La Roche-Posay has developed the new Redermic [C], an anti-wrinkle firming moisturizer that was inspired by the growing popularity of injectable filler technology. The products have a suggested retail price of $53.95 for normal/combination, $53.95 for dry, $53.95 for UV and $43.95 for eyes. The line will be offered beginning in September at select physicians’ offices and select CVS/pharmacy, Ulta, Walgreens and Duane Reade locations.
Revlon has launched the Revlon Expression Experiment, a digital engagement platform designed to spark a social movement of makeup experimentation. Housed on an interactive Facebook hub, the new platform will provide women with monthly challenges, beginning with a “Red Lipstick Challenge.” To support participants during those challenges, Revlon will post inspirational videos, how-to video tutorials, weekly makeup tips, photos and product recommendations.
EXECUTIVE NEWS — Anti-aging skin care brand StriVectin announced that Melisse Shaban has been elevated to chairman, and JuE Wong has been appointed CEO. Wong joins StriVectin following a long career in the beauty industry. Most recently, she served as CEO of Astral Health & Beauty. Prior to Astral, Wong held senior leadership positions at ZO Skin Health by Dr. Obagi, N.V. Perricone M.D. Cosmeceuticals and Murad.
Value-added products shine
As reported by Drug Store News, toothpastes that aim to better deliver such value-added benefits as teeth whitening and relieving tooth sensitivity are resonating with consumers, so the lift in sales of such products comes as little surprise.
According to SymphonyIRI Group, sales of toothpaste were essentially flat for the 12 weeks ended June 10 at food, drug and mass (excluding Walmart). However, those products that experienced double-digit sales gains included Sensodyne ProNamel (up 30.8%) and Crest 3D White (up 22.2%).
The article above is part of the DSN Category Review Series. For the complete Oral Care Sell-Through Report, including extensive charts, data and more analysis, click here.
‘Natural’ items crawl up
Parents obviously want the best of the best for their little bundles of joy, and skin care products are no exception. That means often opting for those items that are free of such ingredients as artificial colors and parabens.
According to SymphonyIRI Group, sales of baby lotions totaled nearly $54 million, down 0.35%, for the 52 weeks ended June 10 at food, drug and mass (excluding Walmart), as sales of baby soaps rose 3.42% to $111 million during that same period.
Manufacturers increasingly are looking to meet the needs of those parents who are mindful of what they apply to their baby’s skin, as evidenced by many of the new items on the market.
For example, SheaMoisture launched in spring its new baby collection that is made with certified organic ingredients. The all-natural Organic Baby Collection is comprised of Head-to-Toe wash and shampoo, healing lotion, baby oil rub, eczema bar soap, eczema therapy and Head-to-Toe ointment.
In the second half of 2011, BabySpa announced the launch of its natural bath and body care collection, which features a “stages” system. Each product is formulated with specific ingredients that address children’s unique skin physiology needs throughout their growing years.
All BabySpa products are 98% to 100% natural and free of parabens, phthalates, sodium lauryl sulfates, polyethylene glycol, bisphenol A and mineral oils.
Meanwhile, Aveeno recently introduced its first certified organic lotion through the Aveeno Baby Organic Harvest collection. The entire line — which includes lotion, foaming wash and shampoo, and diaper rash cream — is made with more than 70% certified organic ingredients.
The article above is part of the DSN Category Review Series. For the complete Baby Care Buy-In Report, including extensive charts, data and more analysis, click here.