ReportersNotebook — Beauty Care, 6/27/11
SUPPLIER NEWS — Beiersdorf’s Eucerin skin care brand has embarked on a yearlong Skin First Movement to help educate women across the country on the importance of skin health as part of overall wellness. As part of the effort, the brand has joined forces with its first-ever Skin First Ambassador, food writer and founder of Apartment Therapy’s TheKitchn.com, Sara Kate Gillingham-Ryan.
As part of the initiative, the brand hit the road with its Eucerin SkinFIRST Express, an interactive mobile experience in which visitors can take the Skin First Pledge, receive product samples, create video blogs and learn about the Eucerin product assortment. In select cities, Eucerin also will have a dermatologist on board to provide skin consultations.
Arizona Sunwash Corp. has launched Solise, which it is positioning as the world’s first body wash and hand wash that combines cleansing with long-lasting UVA/UVB SPF 15 sunscreen. Solise has received the Skin Cancer Foundation’s Seal of Recommendation. The price is $13.99.
RETAILER NEWS — Actress Salma Hayek is stepping into the mass market beauty business with a new makeup line called Nuance that is exclusively for CVS/pharmacy and is slated to hit store shelves in August. The collection, inspired by Hayek’s grandmother, includes skin care, cosmetics and hair care products. The products will be priced between $7.99 and $19.99.
Nail color, accessories polish beauty sales
Nail color continues to be a rock star in the beauty aisle, as many women have forgone the pricey salon and embraced the do-it-yourself trend, and as manufacturers increasingly launch innovative nail products.
“Lending a strong hand to the success of the makeup category was nail polishes, which [were] up by 20.4% in 2010 due to new product activity adapted to achieving at-home salon results and easy application,” consulting and research firm Kline & Co. recently stated in its Cosmetics & Toiletries USA 2010 report.
One shining star has been Coty’s Sally Hansen Salon Manicure Complete, which generated $36 million in sales last year with 5 million bottles sold. Now for the second year in a row, the No. 1 launch in color cosmetics is a nail polish — Sally Hansen’s Salon Effects — the manufacturer told Drug Store News during a recent meeting at NACDS Annual. The innovative strips of real nail polish offer nail looks that have no dry time and promise to last up to 10 days.
This is in addition to other successful launches within nail polish, such as the Justin Bieber-inspired One Less Lonely Girl nail color collection from Nicole by OPI.
Looking to cater to the do-it-yourself beauty maven, Pacific World’s Nailene introduced for 2011 the new Professional UV Gel product line so consumers can get salon-quality gel manicures at home. The line includes three colors, a French manicure set, a UV base coat/top coat, a starter kit and a UV gel brush. A UV lamp also is available.
Physicians Formula to launch exclusive line at Walmart
AZUSA, Calif. — Physicians Formula confirmed that its newly developed skin care line will be carried exclusively in about 2,500 Walmart stores this summer.
The company said that the cosmeceutical skin care line, which will contain 14 SKUs, will begin shipping to Walmart this month and officially will hit store shelves in August. Physicians Formula also said the line potentially could be offered to other retailers by 2012. The line includes three regimens focused on the most common skin concerns, including aging, moisture balance and sensitivity and redness.
"We are very proud and excited to have been chosen by Walmart to partner with them in developing these best-in-class products," Physicians Formula chairman and CEO Ingrid Jackel said. "The launch of the Physicians Formula cosmeceutical skin care line represents another in a long line of first-to-market innovations for our company, as we continue our mission of bringing new beauty technologies and approaches to the marketplace. It also creates new financial opportunities and risk diversification for us."