ReportersNotebook — Beauty Care, 5/2/11
SUPPLIER NEWS — Unilever is looking to help women “go sleeveless” with confidence with the launch of its new Dove Ultimate Go Sleeveless deodorant.
The new collection features a tri-moisturizing system and is designed to provide softer, smoother underarms in five days. The suggested retail price is $3.89 to $4.88.
Sundial has announced that Walgreens has become the exclusive national drug store retail partner for its SheaMoisture hair care line as of April 1. The line consists of shampoos, conditioners and styling aids in four varities: raw shea and argan oil, coconut and hibiscus, yucca and baobab, and African black soap.
Energizer Personal Care has unveiled under its Schick brand the second generation of the Hydro razor, the Schick Hydro Blast. Schick Hydro Blast features skin guards, a hydrating gel reservoir, a flip trimmer and an ergonomically effective handle. Schick Hydro Blast razors are available in three- and five-blade models for an average price of $7.99 and $8.99, respectively.
French skin care brand Vichy Labs will launch in May its new ProEven total dark spot corrector, a formula with DeeperCell-concentrate designed to help address dark spots and uneven skin tone. ProEven total dark spot corrector ($42.50) is paraben-free, allergy-tested and does not include hydroquinone.
Nature’s Gate is expanding its portfolio in May to include the new Herbal Blend hand creams. The hand creams combine certified organic shea butter, soybean oil and sunflower oil with botanical extracts to hydrate, nourish and pamper dry hands. They have a suggested retail price of $6.99 each.
Actress Katie Holmes stars in “The Decision,” a short film in support of the new John Frieda precision foam color from Kao Brands. The film, which premiered March 22 at a red carpet event in New York, offered a first look at the at-home hair color range.
Ethnic hair care brand Johnson Products Co. has inked a multiyear deal with NBA star Carmelo Anthony to be the corporate spokesman. The deal will feature Anthony in advertising and promotional campaigns, in cause marketing and community outreach programs, and in personal appearances for JPC and Ultra Sheen Men. Anthony also will be involved in the development of innovative new grooming products for JPC.
Rexall format focuses on derm
Beauty junkies in Canada have a new option when shopping for products. A new format recently unveiled by Katz Group Canada’s flagship Rexall drug store chain is aimed at making its stores “an innovative health destination.”
The Rexall Healthy Living Pharmacy format features a combined skin care and beauty care department. The goal: to focus on derm versus just cosmetics.
The section, called the Derm Centre, is staffed by an expert skin care adviser and features a large assortment of high-end and mid-priced brands for healthier skin, along with a “Dermo Analyzer” that provides interactive skin analysis to help customers identify such potential skin issues as hydration and sun sensitivity. The tool helps derm consultants work with individual customers to create a customized skin care regime. The section also offers a “wet play station” to allow customers to sample products.
CVS proves it cares about beauty
CVS/pharmacy has expanded its highly successful ExtraCare loyalty program with the launch in January of the first-ever beauty club program for the retail pharmacy channel. The CVS/pharmacy ExtraCare Beauty Club provides ExtraCare cardholders, who register their cards, with additional rewards on beauty purchases and other beauty-specific benefits.
Members receive a 10%-off beauty shopping pass upon enrollment, $5 in ExtraBucks rewards with every $50 beauty purchase and $3 in ExtraBucks rewards on the member’s birthday, as well as special beauty offers throughout the year. Members also receive monthly email newsletters with exclusive coupons, tips from experts and new product information.
To access additional special offers and exclusive content, Beauty Club members are encouraged to find the Beauty Club’s dedicated Facebook page and follow the Beauty Club on Twitter.