ReportersNotebook — Beauty Care, 4/2/12
SUPPLIER NEWS — The Cosmetic Ingredient Review, an independent panel of scientific and medical experts, reaffirmed at its recent public meeting that parabens — a family of preservatives used in cosmetics and personal care products — are safe, the Personal Care Products Council has announced. At its 2012 meeting in early March, CIR reviewed the European Commission’s Scientific Committee on Consumer Safety’s opinions and concluded that there was little additional new data concerning parabens. The panel voted to reaffirm its earlier conclusions that parabens are safe for use as cosmetic ingredients.
In 2012, NYX Cosmetics will target expansion within its core professional beauty trade outlets, as well as existing partnerships with Ulta and Nordstrom. Expanding on its retail presence at Ulta, NYX will be adding an additional 2 ft. of retail space within the beauty retailer this year. In addition, the brand recently launched in approximately 20 doors at Nordstrom.
NYX Cosmetics also has developed a new branding campaign. Themed after NYX Cosmetics’ namesake “NYX” — the ancient Greek goddess who ruled the night — the new campaign features three goddesses representing the dimensions of NYX consumers.
Cutex launched in March its new Advanced Revival, which, according to the manufacturer, marks the first innovation in nail polish remover formula in more than 15 years. Advanced Revival combines an acetone-based formula with natural botanical nourishing oils for stronger, healthier nails.
Virtual interactivity gives shoppers more power
Beauty is “plugging in,” a trend that is set to drive innovation in the year ahead, according to recent research by Mintel Beauty and Personal Care.
“We’re seeing this trend manifest itself in several ways,” stated Nica Lewis, global skin care analyst at Mintel. “From the next generation of at-home beauty devices that harness energy and light to new ingredients that boost cellular energy, beauty brands are giving consumers more power and vitality for better results.”
While the United States is the dominant market for powered face care devices, European manufacturers are developing innovative light and laser-based solutions for anti-aging, according to Lewis.
In addition, 2012 and beyond will be driven by the power behind the technology — ingredients that harness or boost cellular energy, such as sugar and oxygen. Ingredients that limit or shield the skin from high-energy blue or violet light also will be a focus.
A key part of the trend, dubbed “Kinetique,” is point-of-sale retail and packaging elements. In fact, Mintel predicted a rise in packaging and products that increase the interactivity between virtual and beauty worlds, such as sound, video and QR codes embedded in beauty packaging.
“One of the best recent examples is Urban Decay’s Book of Shadows Volume IV, which has a USB port built into the palette so consumers can download makeup tutorials and listen to music while they’re getting ready,” Lewis stated. “This blurring of the on- and offline space is critical for brands and retailers.”
Lewis also noted the growing use of tablets and the personalization of the in-store experience. Rite Aid, for example, is “trialing an in-store kiosk that performs anonymous video analytics to determine the age and gender of customers standing in front of it. The Reward Center then dispenses vouchers and customized promotions,” Lewis stated.
Vitamin shoppers spend more across HBA
According to analysis by Pharmavite, vitamin-buying households spend more than other category buyers across the health and beauty department with regard to average dollars spent per item per occasion. Vitamin buyers spend $14.95 per item per occasion, versus $14.54 for the next highest category (women’s fragrance) and $12.11 for shoppers buying diet aids.
Vitamin buyers also represent a larger prescription opportunity. The average vitamin buyer spends $579 annually on prescriptions, versus $533 for purchasers of analgesics and $493 for purchasers of allergy and cold medicines.
Vitamin and supplement sales were up by 3.5% to $3.6 billion for the 52 weeks ended Feb. 19 across food, drug and mass (excluding Walmart), according to scan data provided by SymphonyIRI Group. Across single-ingredient supplements, essential fatty acid sales have surpassed sales of the previous big fish in the supplement category — glucosamine and chondroitin. For that 52-week period, essential fatty acid sales totaled $347.2 million (up 5.3%) versus glucosamine and chondroitin sales of $286.4 million (down 6.4%). An up-and-coming product category is probiotics, sales of which were up 21% to $161.5 million for the period.