BEAUTY CARE

ReportersNotebook — Beauty Care, 3/14/11

BY Antoinette Alexander

SUPPLIER NEWS — OPI is launching a new
limited-edition nail lacquer collection based on the
“Pirates of the Caribbean” film franchise. In line with the premiere of the franchise’s latest film, “Pirates of the Caribbean: On Stranger Tides,” OPI has developed six new nail lacquers, including a new Shatter polish, which leaves behind a crackled, two-texture silver finish when painted over any dry OPI hue. The collection will be available in May at professional salons and at such retailers as Ulta for $8.50 each.

Allegro has unveiled its Modella 2011 spring/summer collection, which offers the hottest styles of cosmetic and travel accessories in various shapes and sizes. The collection, priced at less than $20 each, features on-trend colors and designs, ranging from pops of bubble gum pink and vibrant plaid to floral motifs.

Tongue cleaner Orabrush has closed a $2.5 million investment round with True Ventures of Palo Alto, Calif., and returning investor 2x Consumer Products Growth Partners of Chicago. The funds will be used to help accelerate the company’s retail growth strategy, according to the manufacturer.

EXECUTIVE NEWS — French beauty company L’Oréal Paris has announced the departure of Lindsay Owen-Jones, the company’s longtime chairman. The company stated that Owen-Jones wished to complete the transfer of responsibilities to his successor, Jean-Paul Agon, before the former’s 65th birthday on March 17, as announced at the 2005 annual general meeting.

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Oral care brushes up by touting value, ease

BY Antoinette Alexander

It is no secret that oral care is a mature market, yet consumers have shown a willingness to pay for products that make oral health easier. In light of this, some industry observers predicted that growth will be in the form of those products that are “value-added,” “improved benefit” and “simplified.”

In fact, one could conclude that consumers’ desire for products that make oral health easier was the catalyst behind the surge of the portable oral care segment, which experienced strong double-digit growth for the 52 weeks ended Jan. 23, according to data from SymphonyIRI Group.

Oragenics’ EvoraPlus, a probiotic mint that promises to support gum and tooth health and naturally freshen breath, while whitening teeth, experienced impressive growth in the 52-week period, and came in at No. 4 on SymphonyIRI’s list of top 10 brands in portable oral care.

Such portable dry mouth treatments as Biotene and Quantum OraMoist also experienced significant sales growth. As Americans age and take more medications, oral health conditions also rise. Studies have shown that up to 400 medications — prescriptions and OTCs — can contribute to dry mouth.

As Americans become increasingly strapped for time and desire convenient, value-added solutions — not to mention perhaps encounter more oral care issues as they age — it is likely that the solid growth of such products will continue.

 

The article above is part of the DSN Category Review Series. For the complete Oral Care Buy-In Report, including extensive charts, data and more analysis, click here.

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Freeman adds three facial products to Feeling Beautiful line

BY Allison Cerra

NEW YORK — Freeman Beauty’s Feeling Beautiful line is expanding with three new products.

New to the collection are:

  • Feeling Beautiful kiwi and yogurt moisturizing facial cleanser. This creamy facial cleanser gently removes impurities and clears skin without drying it out. Kiwi fruit extract moisturizes and protects skin against free radicals, while the yogurt extract helps smooth skin to improve its overall texture;

  • Feeling Beautiful goji berry hydration facial mask, which refreshes and rebalances stressed, dehydrated skin. The mask is packed with antioxidants and natural ingredients that soothe and replenish moisture; and

  • Feeling Beautiful pink grapefruit exfoliating facial scrub. This exfoliating scrub gently resurfaces skin with nonabrasive microbeads. It sloughs away dead cells and promotes healthy cell renewal for a deep and radiant complexion.

Each product retails for $3.99, the company said.

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