ReportersNotebook — Beauty Care, 3/12/12
SUPPLIER NEWS — Salon Grafix has launched its new Healthy Hair Nutrition product line, which consists of a conditioning cleanser and intensive hair repair masque.
According to the company, what makes Healthy Hair Nutrition unique is that it primarily uses botanical ingredients, such as Camellia sinensis (green tea) leaf extract, which tones and protects the scalp, and Geranium maculatum (Geranium leaf extract), which helps to repair dry, damaged hair, as well as restore balance to oily hair.
The new Salon Grafix Healthy Hair Nutrition conditioning cleanser and Healthy Hair Nutrition Intensive Hair Repair Masque retail for $6.99 each.
Skin care brand RoC is introducing a new product line called RoC Multi Correxion Nourish Stress Repair, which includes a night cream and eye cream. The products are designed to reverse the look of stress-related aging through the use of Activrestore, an exclusive technology infused with an anti-aging peptide complex. The new products are available at retail beginning in March and have a suggested retail price of $24.99 each.
Freeman Beauty has acquired Eclos, a skin care line infused with plant stem cells that stimulate skin’s own stem cells to enhance a more youthful look, and C. Booth, a collection of skin care and bath products. Both lines were developed and grown by the team at Delicious Brands. Freeman Beauty will integrate these brands into its family of beauty products.
Whitening, sensitivity products fuel oral care
Toothpastes that promise to deliver value-added benefits, such as whitening teeth or battling tooth sensitivity, are helping to brighten sales.
According to SymphonyIRI Group, sales of toothpaste increased about 5% for the 52 weeks ended Jan. 22 at food, drug and mass (excluding Walmart). Among the biggest gainers: Crest 3D White and Sensodyne ProNamel.
Looking to further grow sales and bolster market share, manufacturers continue to churn out toothpastes that promise to deliver even greater results.
Procter & Gamble’s Crest brand, for example, has expanded its Crest 3D White portfolio with the new Crest 3D White Glamorous White toothpaste and Crest 3D White Intensive Professional Effects Whitestrips. The new Crest 3D White Glamorous White toothpaste, which is available at retail beginning in March, uses a shine technology that promises to noticeably brighten a smile after just one brushing. It also removes up to 90% of surface stains in five days.
During Colgate-Palmolive’s fourth- quarter earnings call in late January, company executives expressed pleasure with the success of its Colgate Optic White toothpaste. Colgate has now developed a new variant, Optic White Cool Mild Mint.
To build on the success of its Colgate Sensitive Pro-Relief — which, according to Colgate, has been 65% incremental to the sensitive business — the company has now developed the new Colgate Sensitive Pro-Relief Enamel Repair, which repairs vulnerable parts of sensitive teeth and provides long-lasting relief.
The article above is part of the DSN Category Review Series. For the complete Oral Care Buy-In Report, including extensive charts, data and more analysis, click here.
Shop and scan with Glamour Wall
Glamour magazine, in cooperation with technology partners SpyderLynk and Buck, set up in New York City a shoppable wall stocked with beauty products that enabled consumers to buy items using their mobile phones.
The Glamour Apothecary Wall, located in New York’s Meatpacking District across from the Standard Hotel, was unveiled on Feb. 15 and was open through President’s Day weekend.
Leveraging SpyderLynk’s Snap-to-Buy technology, beauty mavens simply scanned 2-D bar codes with an app on their smartphone to instantly buy the product for home delivery. Mobile payments provider Buck powered the Snap-to-Buy technology.
A host of beauty companies, including C.O. Bigelow and Unilever, supplied the products.
In addition, Glamour and several of its advertisers featured “Buy it Now” SnapTags throughout the magazine’s March issue, allowing readers to also “Like” advertisers, score deals and instantly buy products.