ReportersNotebook — Beauty Care, 12/12/11
SUPPLIER NEWS — L’Oréal USA plans to acquire Pacific Bioscience Labs, the maker of Clarisonic skin care technology. The Clarisonic brand will join the portfolio of L’Oréal Luxe. The merger, subject to the approval of PBL’s shareholders and other closing conditions, is expected to close in December. PBL’s senior management team is expected to remain with L’Oréal USA.
EXECUTIVE NEWS — CCA Industries has appointed Michael Piff as EVP sales. Piff joins CCA with extensive industry experience at such companies as DowBrands, Minnetonka Brands and Cosrich/Health Science Labs.
Kiss My Face, a maker of natural personal care, has named Steve Michaelson as CEO. The industry veteran has held high-level leadership positions, including chief marketing officer at Supervalu, CEO of Internet retailer Fresh Direct and SVP of Wegmans.
Coty Inc. has announced that Bart Becht, former Reckitt Benckiser CEO, has joined its board as nonexecutive chairman. Becht stepped down as CEO of Reckitt Benckiser in August 2011.
Former L’Oréal executive Mark Anton has joined Marketing Management Analytics as SVP strategic accounts. At MMA, Anton will be responsible for working with strategic accounts to leverage MMA’s analytic solutions, and will work with MMA’s leadership team to drive key innovation initiatives.
Natural hair grows
Recent research indicates that there is a growing natural hair trend among African-American women in the United States, with a shift from relaxed to natural becoming so common that it has sparked growth of those hair care products that help hair “transition.”
The trend is evident in looking at sales of hair relaxer kits at food, drug and mass (excluding Walmart). According to SymphonyIRI Group, sales of hair relaxer kits slipped more than 7% for the 52 weeks ended Oct. 30.
Meanwhile, ethnic hair care manufacturers increasingly are developing new products for hair that is curly, wavy, kinky-coily and frizzy. One such example is Beautiful Textures, which just launched its new ethnic hair care collection that includes Curl Control Defining Pudding, Moisture Butter Whipped Curl Crème and Shine & Silken Growth Oil.
Ethnic hair care brand Curls now is offering its hair care collection at Sally’s Beauty, Walgreens and Rite Aid. This collection, designed for all naturally curly hair types, includes Lavish Curls Moisturizer and a curl gel called Goddess Curls.
In addition, Ampro Industries, a maker of multicultural hair care products, recently debuted its Olive Oil styling gel, which is made with 100% olive oil and reportedly is the most moisturizing gel Ampro ever made.
Market research firm Mintel noted in its most recent U.S. Black Haircare report that olive oil is the most commonly sought ingredient in hair care products (62%), while vitamin E (52%) and shea butter (48%) also are in high demand.
The article above is part of the DSN Category Review Series. For the complete Ethnic Beauty Buy-In Report, including extensive charts, data and more analysis, click here.
Painting a bleak picture – bleak, but not hopeless
“Just 1-in-4 consumers expect their financial position to improve in the coming year.” That’s the way SymphonyIRI Group saw it in its recently released report “The Downturn Shopper: Buckled in for a wild and crazy ride.” Among the highlights — or lowlights — of how consumers are responding to the pressure:
49% visit the hair salon/spa less often;
40% are trying fewer new products;
36% are going to the doctor less and self-treating more — 10% are using more at-home dental products, like whitening strips, to avoid the dentist;
35% are using more at-home beauty treatments; and
33% are sharing more products.
“Consumers are shortening their grocery lists and trimming budgets by sharing products, such as shampoo and toothpaste, rather than buying ‘special order’ brands for individuals within the household,” SymphonyIRI noted. They’re also trying to make the personal care products they do buy last longer by mixing product with water, using product less often or in lesser amounts, and often just buying less:
55% are trying to make personal care products last longer;
43% are trying to make beauty products last longer;
37% are looking for multisymptom OTC remedies to avoid buying more than one item; and
35% are trying to use fewer OTCs.
Taken together with our cover story by senior editor Michael Johnsen, it paints a pretty bleak picture of the economy — bleak, maybe, but not hopeless. The best retailers and brand marketers will be able to adjust their vision to find the subtleties that exist in the gray areas that divide consumers rather than trying to target the black-and-white distinctions.
From the Blogs
Last month, DrugStoreNews.com introduced “From the Blogs,” a hot new content feature anchored by expert blogs from key industry veterans and opinion leaders. From the Blogs creates an interactive forum for DSN users to become active participants in the debate.
This month in From the Blogs, 30-year retail vet Dave Van Howe, VP and general manager for MPG Drug/Crossmark — and resident DSN.com customer optimization expert — talks about the challenges new products face in breaking through, and the three critical things every supplier needs to know if they plan to get a retail buyer’s attention.
And anchoring our new “UpMarketing” blog, Hamacher Resource Group VP and co-owner Dave Wendland talks about the four critical consumer activation strategies with the greatest influence on purchasing behavior.
Got an idea for a new DSN From the Blogs topic? Contact Rob Eder at [email protected].
Rob Eder is the editor in chief of The Drug Store News Group, publishers of Drug Store News, DSN Collaborative Care and Specialty Pharmacy magazines. You can contact him at [email protected].