ReportersNotebook — Beauty Care, 11/14/11
SUPPLIER NEWS — Unilever has agreed to acquire Russian beauty company Concern Kalina, which significantly will strengthen its foothold in skin care and hair care in Russia. Unilever initially is acquiring 82% of Concern Kalina for approximately €390 million (U.S. $537 million). The acquisition is subject to regulatory approvals and is expected to be completed by the end of 2011.
Reckitt Benckiser’s Clearasil skin care brand has launched a Facebook search for consumer brand ambassadors dubbed “Clearasil All Access Agents.” These “agents” will sample new product launches before they are on the shelf, attend exclusive events on behalf of the brand and share their experiences over the next year through weekly posts and updates on Clearasil digital platforms, including Facebook and YouTube. In addition, the brand is awarding $5,000.
Procter & Gamble has given its 132-year-old Ivory brand a makeover. The line of Ivory bar soaps, body washes and liquid hand soap will feature new packaging that includes a new color scheme and redesign that complements the current Ivory product offerings. In addition, P&G will unveil a new advertising campaign that will encompass television, print and online ads.
Coty has teamed up with modeling network Elite to develop and market a new line of fragrances. Slated to launch in January, the collection will include four fragrances that will embrace the alluring beauty and glamour associated with the world of modeling and fashion.
Men watch wallets with at-home products
The men’s grooming segment continues to be on the upswing as men continue to buy products that meet their grooming needs and increasingly turn to at-home solutions to help stretch their dollars.
“Overall, men have adopted a wide range of money-saving rituals and shopping strategies in much greater numbers than the traditional stereotype of the male shopper would indicate,” stated John McIndoe, SVP marketing for SymphonyIRI Group, when releasing earlier this year its study on male shopper insights. “In fact, in many regards, men shop similarly to women. That said, as with any consumer segment, it is the knowledge of nuanced differences that separates the wheat from the chaff. [Consumer packaged goods] marketers must evaluate the rituals, attitudes and behaviors of male shoppers very closely and understand how these factors impact each aspect of the decision and purchase process for their own categories and brands.”
SymphonyIRI’s male shopper study — dubbed “Men are From Mars, Women are From Venus … Or Maybe Not?” — found that 19% of men are using at-home beauty treatments.
This trend appears to be playing out in the grooming/shaving scissors category as sales rose nearly 12% during the 52 weeks ended Oct. 2 at food, drug and mass (excluding Walmart), according to SymphonyIRI.
The article above is part of the DSN Category Review Series. For the complete Men’s Grooming Buy-In Report, including extensive charts, data and more analysis, click here.
Hamacher names new director of sales
WAUKESHA, Wis. — Hamacher Resource Group on Friday named George Lisenbe as the marketing and research firm’s new director of sales.
Lisenbe most recently served as VP sales for an information solutions and risk management company, where he was able to drive growth in recent years while the industry remained flat. Prior to that, he founded and was the managing director at an international sales training firm that counted several Fortune 1000 companies as clients. He and his team analyzed client companies’ go-to-market messaging, assessed the sales staff’s skills, and developed customized training. Lisenbe began his career in the grocery business and eventually moved to a consumer packaged goods company where he ascended to a management role.
“George’s varied sales experience and business development knowledge make him a strong addition to the leadership team," HRG president Dawn Vogelsang said. "We’re excited about the fresh perspective he brings and look forward to him sharing his ideas as we continue to expand our offerings to best serve our clients in the coming years."