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REPORTERS Notebook

BY DSN STAFF

Supplier News

Liquid-Plumr has launched a specially formulated clog remover that eliminates the toughest clogs in seven minutes. New Penetrex gel has two powerful liquids that activate on contact to help clear fully clogged drains. The patented formula clings to clogs and pipe walls, ensuring maximum adhesion and penetration to power through hair, gunk, grease and soap scum. Liquid-Plumr’s Penetrex gel comes in a 17-oz. bottle for a suggested retail price of $3.92.

A popular gaming accessory line now is available in the United States. AFA Interactive, the license holder for Ben 10 gaming accessories, has partnered with Trend-Source, which will serve as the U.S. sales/distribution channel for the line. The availability of the line coincides with the release of the new Ben 10 Ultimate Alien video game and the season premiere of the Cartoon Network’s “Ben 10 Ultimate Alien” TV series, the companies said.

VMG Partners has sold dog treats maker Waggin’ Train to Nestle’s Purina PetCare. The Waggin’ Train snacks business will be a subsidiary of Nestle Purina PetCare in the United States. Financial terms were not disclosed. Waggin’ Train had sales of around $200 million for the 12 months ended in June.

Ubuntu Pet has introduced a new breed of dog treats designed to support the health of man’s best friend. Smart Pup treats have a unique peanut butter and banana flavor, and are available in three formulations that promote a pet’s health—hip and joint (600 mg of glucosamine and 50 mg of chondroitin), skin and coat (600 mg of omega-3 and 1,200 mg of omega-6 fatty acids) and digestive health (probiotic cultures and prebiotic fiber).

Taylor Swift is taking her latest American Greetings card collection to Target stores nationwide. Through early November, fans can get the “traditional with a twist” cards, which feature numbered butterfly icons on the back so card enthusiasts and fans can collect all of the latest greetings. The collection is exclusive to Target and is just in time for Swift’s highly anticipated third album release on Oct. 25.

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CVS’ future rests on front-end, private-label evolution

BY Antoinette Alexander

NEW YORK CVS Caremark has no doubt been a trailblazer in the healthcare arena, positioning itself along the front lines to leverage its various points of care to improve outcomes and lower healthcare costs. But with all that CVS Caremark has done and will continue to do in the healthcare space — and it is no doubt a lot — it still has more than 7,000 retail locations, and the front of the store continues to be a critical part of its business and a major growth driver for the company.

(THE NEWS: At his last analyst day, Ryan sets out course for future CVS Caremark. For the full story, click here)

The front end is an $18 billion business for CVS and to be sure the company continues to look for ways to drive even more productivity out of its stores. It comes as no surprise that one area it will target for additional growth is private label. Private-label penetration currently stands at 17%, and over the next two to three years, company executives expect that number to grow to more than 20%.

"Private-label brands continue to grow and evolve. In this economy, consumers have shown that they are much more willing to try private-label products," Mike Bloom, EVP merchandising and supply chain, told analysts during Friday’s 2010 analyst meeting in New York. He noted that by the end of 2010, CVS/pharmacy will have nearly 5,100 private-label items storewide, which is an increase of 900 items versus last year. Each year, the company adds about 900 new private-label items and leverages ExtraCare to encourage trials among cardholders.

What is news, particularly to suppliers, is that a key component of CVS’ private-label program is an entirely new line that the company plans to introduce in February 2011, called Just The Basics — named to clearly communicate its functional, value-priced, smart, simplicity positioning. What is significant is that the new line is not a national-brand-equivalent type execution, but rather, more of a basic entry-point, low-price alternative.

"Now, while many retailers are stuck in the brand-follower mode of the 1980s, we have evolved to a leadership role," Bloom said.

The company also is increasingly turning to "treasure hunt" items and is using its circulars to drive front-end sales. For example, it recently promoted a WiFi-capable Netbook for $99.99 on the front page of its circular. While a Netbook isn’t your traditional drug store product offering, it has proven to be a hit among shoppers. CVS sold $3 million worth of Netbooks in three weeks, and it will be a $15 million item at CVS, the company said.

Then there’s beauty. As the article states, CVS is piloting a mini format of its Healthy Skincare Centers (in 120 stores) and will launch in January an ExtraCare Beauty Club.

Clearly the front end continues to be a significant growth driver for CVS and that will continue to be the case for a long time to come.

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Natural rodent repellant Fresh Cab available at retail

BY Allison Cerra

BISMARCK, N.D. An all-natural rodent repellant continues to gain a stronger retail presence with more than 3 million pouches sold, which come in convenient four-pack boxes.

Earth-Kind’s Fresh Cab, created by gardener and environmentalist Warberg Block, uses ground corn cobs soaked in essential botanical oils and packaged in small biodegradable pouches.

Fresh Cab is sold at 15,000 home, garden, hardware and farm and ranch stores throughout the nation.

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