CoverGirl has announced that singer-songwriter Taylor Swift is its newest CoverGirl, representing a new line of products for the brand. The ads are scheduled to debut in January 2011.
Since its introduction in 1961, the list of famous CoverGirls has included Christie Brinkley, Cheryl Tiegs, Rachel Hunter, Tyra Banks, Niki Taylor and Molly Sims. Its current roster of CoverGirls includes Queen Latifah, Ellen DeGeneres, Rihanna and Drew Barrymore.
The Mentholatum Co. has expanded its Softlips Pure lip care line with the launch of the new Softlips Pure 100% Natural products, which includes lip butter and lip polish. The new products are available in the naturals/organic section at Target stores nationwide. The collection includes: Softlips Pure 100% Natural lip butter (suggested retail price of $5.99), lip polish (SRP $5.99), lip gloss (SRP $5.99) and lip tint (SRP $3.99).
Soft & Shield hand sanitizer and moisturizer is looking to enter the mass market and has begun a marketing campaign with New York-based Top Shelf Enterprises to bring the brand to national distribution through grocery, drug, health and beauty, mass merchandiser and private-label opportunities.
The product is a new alcohol-free hand sanitizer that contains ingredients to soften, smooth and moisturize the skin. As an added benefit, the Soft & Shield hand sanitizer and moisturizer forms an invisible protective barrier that covers the outer layer of the skin to protect for up to four hours against harmful germs and bacteria.
Stridex has launched its new Stridex Naturally Clear medicated pads, which offer a 98.9% natural formula and are free of alcohol. The pads are the latest addition to the alcohol-free pad line, which includes Stridex Maximum Strength, Essential and Sensitive.
Naturally Clear’s formula contains antioxidant-loaded ingredients, including white tea, pomegranate and soy. It removes dirt and oil with a natural cleaning system and provides salicylic acid (1%) to help clear up and prevent breakouts. The new pads are 20% larger than typical acne pads and are a triangular shape to allow users to get into hard-to-reach areas. Naturally Clear pads retail for between $5.49 and $6.49 for 70 pads.
Tom’s of Maine has introduced its new Wicked Fresh! toothpaste and Wicked Fresh! mouthwash, which are free of artificial colors, flavors, preservatives, animal testing and animal ingredients. The Wicked Fresh! toothpaste is the first to feature the company’s patent-pending, flavorless botanical licorice root extract combined with natural mint flavor oils to help banish bad breath. The Wicked Fresh! mouthwash is powered by naturally sourced mineral zinc oxide and is nonalcoholic. The toothpaste has a suggested retail price of $4.29, and the mouthwash is $4.99.
Avalon Organics has developed its new Essential Lift skin care collection infused with micro-milled ocean minerals. The collection includes Essential Lift smoothing cleanser (SRP $12.95), fortifying toner (SRP $12.95), firming moisturizer SPF 15 (SRP $19.95), restructuring night cream ($25.95), serum (SRP $25.95) and contouring eye cream (SRP $25.95).
BIC Consumer Products USA is promoting its BIC Soleil Bella razors through its new “100 Days of Sunshine” promotion. Through the promotion, which kicked off May 1 and runs through Aug. 8, the company will be giving away thousands of sharable prizes, including the grand prize: a 2011 Mazda MX-5 Miata two-seater.
By registering at 100daysofsunshine.com, consumers can play the instant win game and automatically receive 100 “Sunz” that they can choose to put toward any of Soleil’s sweepstakes prizes.
The BIC Soleil Bella razors feature four flexible blades and a moisturizing strip for a smooth shave. The suggested retail price is $5.99.
Procter & Gamble’s Old Spice has introduced its new Odor Blocker body wash, which is designed to detect, neutralize and protect guys from all kinds of body odors for 16 hours. This is the first Old Spice body wash to contain odor-blocking technology to provide body responsive odor protection for up to 16 hours. It combines a clean scent to keep guys smelling great and feeling fresh throughout the day.
The launch was kicked off with a series of new commercials, starring Terry Crews. Old Spice Odor Block is available for a suggested retail price of $3.99.
Duane Reade, which is now owned by Walgreens, has expanded its hair care offering with a new natural hair care line by makeup and beauty expert Peter Lamas, the founder of Peter Lamas Products. The collection, which has a revamped look, is comprised of 15 products. The line hit store shelves in April.
Lamas has more than 30 years of experience in the beauty industry, defining the looks of Hollywood’s hottest stars.
Target is the exclusive retailer selling the new SheaMoisture Organic Hair Care line, which features four unique treatment collections to meet the hair care needs of multiethnic consumers. The new all-natural hair care line is an expansion of SheaMoisture’s organic bath and body care currently offered at Target stores.
SheaMoisture Organic Hair Care features four treatment collections with all 14 products priced at $9.99. Collections include coconut-and-hibiscus Curl Care, with coconut oil, silk protein and neem oil; African Black Soap Dandruff & Eczema Care, with plantain enzyme, tea tree oil and willow bark extract; Organic Raw Shea Butter Restorative Care, with sea kelp and argan oil; and Yucca & Baobab Thickening Care, with biotin and bamboo.
NACDS puts a new spin on Meet the Market
SAN DIEGO This year the National Association of Chain Drug Stores introduced two new features to its Meet the Market format. First, NACDS hosted a Meet the Market Presentation Template webinar twice prior to Meet the Market, in which NACDS introduced a meeting template that succinctly captured all of the information retailers typically use to evaluate a new product or company.
Also new to Meet the Market were the booths of 10 service companies — trade media and professional education, merchandising consultants and marketing/media information companies — which afforded an opportunity for new and smaller suppliers to meet with these organizations.
“New companies have a need not only to meet with retailers, obviously, they have a need for their business,” noted Jim Whitman, NACDS SVP meetings and conferences. Another ongoing improvement is the productivity within each meeting, Whitman added. “We keep refining the match, the appointments,” he said.
This year, the Meet the Market format — in which smaller and new suppliers have 10-minute meetings with their category buyers — represented more than 8,000 face-to-face pre-arranged appointments.
Retail clinic growth slowing down? Not a chance
WHAT IT MEANS AND WHY IT’S IMPORTANT The news that Target is looking to expand its retail-based clinic business this year is yet one more indicator that reports of the demise of retail clinic growth have been greatly exaggerated.
(THE NEWS: Target to expand its retail clinic presence. For the full story, click here)
As the article states, Target, which opened its first clinic in 2006, is looking to open up eight new locations this September. It already operates 28 locations in Minnesota and Maryland.
It wasn’t so long ago — April to be exact — that CVS Caremark’s MinuteClinic indicated that it could double its current number of clinics in five years.
Why the growth? Well, aside from the aging population and a shortage of primary care physicians, a major catalyst is healthcare reform, which will mean that 32 million people who currently are uninsured will have healthcare coverage. With emergency rooms already overflowing, and primary care physicians already over-extended, having a retail clinic nearby where patients can receive convenient, quality and affordable health care will only become increasingly important.
Meanwhile, RediClinic, which has 22 clinics in H-E-B stores in Houston and Austin, Texas, is cranking up its marketing efforts and has tapped former Duane Reade executive Jeff Thompson as VP marketing. Thompson will be responsible for RediClinic’s consumer and partner marketing activities, including developing and implementing strategic customer acquisition/retention programs, new product delivery and brand strategy.
Thompson most recently served as VP marketing for Duane Reade.
Clearly, there continues to be significant growth opportunities for clinics — both in terms of the number of clinic locations and the scope of services offered within the clinics. As mentioned earlier, there are 32 million reasons why the growth will be quite dramatic.