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Reporters Notebook

BY DSN STAFF

Supplier News

Natural health beverage company Odwalla has added a new flavor to its Protein Monster drink line. The newest addition blends strawberries with soy and dairy protein. Odwalla Strawberry Protein Monster packs 25 g of protein in every 450 mL recyclable plastic bottle.

Miller High Life is bringing a new look to store shelves. The new packaging for Miller High Life and Miller High Life Light will feature a cleaner, more streamlined look, while maintaining the timeless Miller Soft Cross logo, “Girl in the Moon” imagery and “Champagne of Beers” callout that have represented the brand for more than 100 years.

Hansen’s introduced its newest flavor, original cola and diet original cola. This cola joins such flavors as ginger ale, key lime, cherry vanilla, grapefruit, kiwi strawberry, vanilla, mandarin lime, raspberry, orange mango, pomegranate and black cherry. The premium soda maker’s products do not contain caffeine, preservatives or artificial flavors or colors.

Kraft Foods highlighted more than 30 new products at the 2010 Food Marketing Institute Show in Las Vegas in May. Kraft Foods is building on its innovative efforts to deliver more restaurant-inspired flavors. In addition, Kraft has expanded its snack lines to include: Chips Ahoy! cookies with Reese’s peanut butter cups and Heath English toffee bars mixed in; Mousse Temptations by Jell-O Mousse snacks in Chocolate Mint Sensation; Nabisco Classics Cookie Carnival and Snickerdoodle varieties; and limited edition Oreo DQ Blizzard Creme and Strawberry Milkshake flavored cremes.

Dr Pepper Snapple Group has partnered with nonprofit organization KaBoom! to build 10 new playgrounds in cities including Los Angeles; Houston; Detroit; Indianapolis; Columbus, Ohio; Rogers, Ark.; Waco, Texas; Victorville, Calif.; and Jacksonville, Fla. DPSG brand Mott’s will sponsor the second annual “KaBoom! Play Days” from Sept. 18 to 26, which supports fit and active lifestyles for children.

Powerade is featuring goalkeeper Guillermo “Memo” Ochoa in the brand’s first-ever fully integrated marketing campaign aimed at the Hispanic community. The Spanish-language campaign, Powerade Latino, kicked off June 1 in major U.S. Hispanic markets and is supported with a fully integrated marketing platform that includes broadcast, print, out-of-home, online, in-store and product packaging.

Retailer News

Winn-Dixie Stores has partnered with Niagara Bottling and Silver Springs bottled water to raise funds to help veterans injured in the wars in Iraq and Afghanistan. For a limited time, for every 24-pack of Winn-Dixie brand bottled water sold at an SRP of $2.99, 10 cents will be donated to the organization, up to a total of $100,000.

Industry News

First Lady Michelle Obama’s initiative to cut obesity in America received backing from a coalition of retailers and food firms. The Partnership for a Healthier America signed an agreement with the Healthy Weight Commitment Foundation, whose members are pledging to reduce 1.5 trillion product calories by the end of 2015. Healthy Weight Commitment Foundation manufacturing companies will pursue their calorie reduction goals by growing and introducing lower-calorie options; changing product recipes where possible to lower the calorie content of current products; or by reducing portion sizes of existing single-serve products. Companies participating in the program include Coca-Cola, PepsiCo and Kellogg.

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NACDS puts a new spin on Meet the Market

BY Michael Johnsen

SAN DIEGO This year the National Association of Chain Drug Stores introduced two new features to its Meet the Market format. First, NACDS hosted a Meet the Market Presentation Template webinar twice prior to Meet the Market, in which NACDS introduced a meeting template that succinctly captured all of the information retailers typically use to evaluate a new product or company.

Also new to Meet the Market were the booths of 10 service companies — trade media and professional education, merchandising consultants and marketing/media information companies — which afforded an opportunity for new and smaller suppliers to meet with these organizations.

“New companies have a need not only to meet with retailers, obviously, they have a need for their business,” noted Jim Whitman, NACDS SVP meetings and conferences. Another ongoing improvement is the productivity within each meeting, Whitman added. “We keep refining the match, the appointments,” he said.

This year, the Meet the Market format — in which smaller and new suppliers have 10-minute meetings with their category buyers — represented more than 8,000 face-to-face pre-arranged appointments.

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Retail clinic growth slowing down? Not a chance

BY Antoinette Alexander

WHAT IT MEANS AND WHY IT’S IMPORTANT The news that Target is looking to expand its retail-based clinic business this year is yet one more indicator that reports of the demise of retail clinic growth have been greatly exaggerated.

(THE NEWS: Target to expand its retail clinic presence. For the full story, click here)

As the article states, Target, which opened its first clinic in 2006, is looking to open up eight new locations this September. It already operates 28 locations in Minnesota and Maryland.

It wasn’t so long ago — April to be exact — that CVS Caremark’s MinuteClinic indicated that it could double its current number of clinics in five years.

Why the growth? Well, aside from the aging population and a shortage of primary care physicians, a major catalyst is healthcare reform, which will mean that 32 million people who currently are uninsured will have healthcare coverage. With emergency rooms already overflowing, and primary care physicians already over-extended, having a retail clinic nearby where patients can receive convenient, quality and affordable health care will only become increasingly important.

Meanwhile, RediClinic, which has 22 clinics in H-E-B stores in Houston and Austin, Texas, is cranking up its marketing efforts and has tapped former Duane Reade executive Jeff Thompson as VP marketing. Thompson will be responsible for RediClinic’s consumer and partner marketing activities, including developing and implementing strategic customer acquisition/retention programs, new product delivery and brand strategy.

Thompson most recently served as VP marketing for Duane Reade.

Clearly, there continues to be significant growth opportunities for clinics — both in terms of the number of clinic locations and the scope of services offered within the clinics. As mentioned earlier, there are 32 million reasons why the growth will be quite dramatic.

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