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Report: U.S. to get taste of Kirin Free

BY Allison Cerra

TOKYO — Two years after launching a nonalcoholic beer in its native Japan, Kirin Brewery said it was taking the hit beverage for a test run in the United States.

The company reportedly will bring Kirin Free, a beverage that touts 0.00% alcohol, to select retailers in California, according to the Wall Street Journal.

Kirin currently sells its Kirin Ichiban and Kirin Light beers in the United States.

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Peeps launches new e-commerce site

BY DSN STAFF

NATIONAL HARBOR, Md. — Looking to reach marshmallow chick fans everywhere, Peeps has launched an online store where consumers can purchase its signature candies and merchandise.

At PeepsandCompany.com, shoppers can purchase hundreds of products made by Just Born, Peeps’ parent company, including Peeps, Hot Tamales and Peanut Chews.

"This new online store provides a fun way to connect our fans across the country to our unique retail brand, bringing them a one-of-a-kind online shopping experience," said John Kerr, Peeps and Co. director. "Consumers can now shop for themselves and their family and friends, purchasing unique merchandise from the favorite candy brands they love without geographical constraints."

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Kellogg’s, Action for Healthy Kids go head-to-head with hunger

BY Allison Cerra

BATTLE CREEK, Mich. — Kellogg’s has teamed up with nonprofit and volunteer network Action for Healthy Kids to launch the Share Your Breakfast program, designed to encourage Americans to help children who might otherwise go without breakfast.

From now until July 31, Kellogg’s and Action for Healthy Kids — whose goal is to fight childhood obesity and undernourishment by helping schools become healthier places — are asking consumers to either share a breakfast photo or description in a variety of ways, including:

  • Upload your breakfast photo or description to ShareYourBreakfast.com;

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    Text your breakfast photo with the word "share" to 21534; or

     

  • Tweet a description of your breakfast with #ShareUrBreakfast on March 8, National Breakfast Day.

With each sent message, Kellogg’s will help increase participation in school breakfast programs. The goal is to help share 1 million breakfasts during the 2011-2012 school year, the company said.

In line with the program, Kellogg’s tapped actress Melissa Joan Hart to spread the word about the Share Your Breakfast program. "As a mom of two young children, it breaks my heart to know that millions of children go to school hungry each morning," said Hart, star of ABC Family’s hit show "Melissa & Joey." "I am excited to lend my support and voice to Kellogg’s Share Your Breakfast program because it helps provide breakfast to children and makes helping easy for even the busiest families."

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