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Report: Starbucks to expand product availability at supermarkets

BY Alaric DeArment

NEW YORK Starbucks is planning to expand the selection of its products available in supermarkets, according to published reports.

The Wall Street Journal reported Wednesday that the Seattle-based coffee company would sell more of its Via instant coffee, Seattle’s Best Coffee and Tazo Tea products in its stores and then in supermarkets in order to drive sales in the face of a bad economy and competition from such food outlets as Dunkin’ Donuts and McDonald’s.

 

The company already sells Via products at such retailers as Walmart and Target, the Journal reported.

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Quality Food Brands products now available at Rite Aid

BY Allison Cerra

MONROE, Mich. Quality Food Brands, a subsidiary of Synergy Brands, will sell its products in Rite Aid stores across the country, Quality Food Brands said.

“We are confident that these products will enjoy excellent sales movement,” said Mair Faibish, CEO of Synergy Brands. He added: “QFBI has a strong expectation that this is the beginning of a good relationship with one of the leading drug retailers in the United States.”

Rite Aid operates 4,780 drug stores in 31 states. The company offers approximately 25,000 front-end products in its stores.

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Healthy Choice launches steaming entrees

BY Allison Cerra

OMAHA, Neb. Healthy Choice is rolling out its newest line of frozen entrees.

New Healthy Choice steaming entrees — which unlock the fresh taste and vibrant flavors of the large-cut, quality ingredients — will be available in grocery stores nationwide beginning in September for a suggested retail price range of $2 to $2.79. The line features eight contemporary recipes.

“This new line provides consumers with an honest-to-goodness meal,” said Jonathan Gray, manager of research and development at ConAgra Foods, the maker of Healthy Choice products. “You can see the difference as soon as you pick up the tray — the meals are bursting with vibrant vegetables that are frozen at the peak of freshness, and hearty pieces of chicken and even shrimp. Unlike other frozen meals, the clear plastic meal tray and unique steaming film allows consumers to see every ingredient before steam-cooking in the microwave. The vegetables are bright and crisp, the meat is tender and the sauce adds a zest that will freshen up any boring meal routine.”

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