BEAUTY CARE

Report: Salma Hayek to launch makeup line at CVS

BY Antoinette Alexander

WOONSOCKET, R.I. — Actress Salma Hayek is stepping into the mass-market beauty business with a new makeup line exclusively for CVS/pharmacy called Nuance, which is slated to hit store shelves in August, according to published reports.

Hayek reportedly has been conceptualizing the initiative for a decade and took three years off from acting to create the collection, which ranges from makeup to hair care to skin care products. Products in the 100-SKU line are priced between $7.99 and $19.99.

It is estimated that Nuance could rake in $35 million in its first year alone, according to published reports.

The collection was inspired by Hayek’s grandmother, who was a Vichy Lab-trained cosmetologist and incorporated Native American and Mayan ingredients into her beauty treatments.

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Unilever closer to completing Alberto Culver acquisition

BY Antoinette Alexander

MELROSE PARK, Ill. — Alberto Culver, whose beauty brands include TreSemme, Alberto VO5, Nexxus, St. Ives, Simple and Noxzema, has announced that Unilever and the U.S. Department of Justice have reached an agreement that will enable Unilever to complete its proposed acquisition of Alberto Culver.

Under the terms of the agreement, Unilever will divest the Alberto VO5 brand in the United States from the Alberto Culver portfolio and the Rave brand from the Unilever portfolio. Subject to customary closing conditions, the acquisition is expected to close on or about May 10, 2011.

The Alberto Culver transaction remains subject to regulatory approval in the United Kingdom, Argentina, Honduras, El Salvador and the Isle of Jersey.

In September, Alberto Culver entered into an agreement with Unilever whereby Unilever will acquire all of the outstanding shares of Alberto Culver for $37.50 per share in cash. In December, Alberto Culver stockholders approved the transaction.

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Tom’s of Maine introduces Simply White, kicks off partnership with Sheryl Crow

BY Antoinette Alexander

KENNEBUNK, Maine — Tom’s of Maine, a maker of natural personal care products, has announced the launch of its new natural whitening toothpaste Simply White, and a partnership with Sheryl Crow’s "100 Miles From Memphis" concert that kicks off on May 7.

The project involves greening the concert tour, beautification events in key markets, a live chat with Crow on May 19 and an exclusive free song download via the Tom’s of Maine Facebook page, while supplies last.

At Crow’s tour venues, concertgoers can visit Tom’s of Maine at the on-site Eco-Village to learn more and to receive a free sample of Simply White toothpaste.

Now available nationwide, the new Simply White toothpaste promises to whiten teeth and contains no bleaching ingredients. The product also does not contain artificial flavors or preservatives and no animal testing or animal ingredients.

To help celebrate the launch, Tom’s of Maine will be partnering with nonprofits in select cities to help restore parks, rivers and gardens with volunteer beautification efforts.

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