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Report: Private-label beer arrives at Walgreens

BY Allison Cerra

DEERFIELD, Ill. — A Novato, Calif.-based corporate brand beer supplier has launched a private-label beer for Walgreens, according to published reports.

Winery Exchange is the producer behind Big Flats 1901, a lager brewed by Genesee Brewing Co., based in Rochester, N.Y. Big Flats 1901 sells for around 50 cents per can at most Walgreens stores, according to reports.

Winery Exchange’s retail partners include Supervalu, Kroger, Costco, Delhaize and more.

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Fulton Innovation unveils eCoupled

BY Alaric DeArment

LAS VEGAS — A company that develops wireless power technology is bringing that technology to consumer packaging.

At the Consumer Electronics Show earlier this month at the Las Vegas Convention Center, Fulton Innovation unveiled eCoupled intelligent wireless power, demonstrating it in a number of applications, including an electric car.

But the company also showed how consumables can use the technology. One product was a soup container that can heat up without the aid of a stove or microwave. There also were cereal boxes that could transmit nutritional information, quantities, expiration dates and other information to a computer or mobile phone, and had printed coils that caused the logos and pictures on the front to illuminate.

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Hockey for Huggies program launches

BY Allison Cerra

NEW YORK — The National Hockey League and diaper brand Huggies have teamed up for a month-long campaign to collect diapers and donations for families and babies in need across North America.

Hockey for Huggies is an extension of the Huggies Every Little Bottom initiative, which addresses the diaper need among families. The new partnership was announced by Carolina Hurricanes’ captain Eric Staal, his wife Tanya and actress Ellen Pompeo at the NHL Fan Fair in Raleigh, N.C. Pompeo, who serves as the Huggies Every Little Bottom ambassador, taped a special public service announcement urging hockey fans to donate diapers to families in need.

"We’re eager to reach hockey fans with the critical message of diaper need in a continued effort to spread the word and help as many families as we can," said Bob Thibault, president of Kimberly-Clark infant, baby and child care brands. "From the beginning, Huggies Every Little Bottom has worked collaboratively with many valuable national partners to encourage local community involvement, and we hope to continue to make an impact locally through this NHL partnership."

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