Report: Lady Gaga to develop namesake fragrance with Coty
NEW YORK Lady Gaga’s meat dress, which she wore at the 2010 MTV Video Music Awards, still may be causing a stir, but there’s another Gaga-related buzz hitting the newswires: her fragrance deal with Coty.
Coty has not yet issued a formal announcement detailing the specifics of the launch, but the company did state in a comment sent to Drug Store News: "Coty is excited to be partnering with Lady Gaga to develop her first-ever signature fragrance. We will be unveiling additional information regarding our dynamic partnership at a later date."
According to published reports, the fragrance will launch during spring 2012 and will be released under Gaga’s name.
During Sunday’s awards event, Gaga won eight awards.
Innovation, broader reach light up sun care market
There’s no doubt that awareness of the dangers of unprotected sun exposure is growing, but sun protection products, which make up the bulk of the sun care market, still represent one of the few segments in the U.S. beauty and personal care market that has relatively low household penetration, according to research firm Euromonitor International.
The good news is that innovation in the mass-market sun protection segment has helped bolster sales, with sun protection being the only sub-sector to see growth in 2009, with an increase of 2%. Premium sun care products haven’t fared as well, as cash-strapped consumers have been reluctant to pay the higher price points, according to Euromonitor’s U.S. sun care report released in May.
Manufacturers are expected to continue to offer sun protection products that offer additional benefits, such as anti-aging properties and natural ingredients. However, judging by some of the products being promoted at the ECRM Sun Care EPPS in July, manufacturers also may be looking to capture consumer interest groups far beyond the beach.
One such company is Sierra Summits Skin Products, which makes High Altitude Adventure sunscreen, Tahoe Kids Adventure sunscreen and Apres Ultra Lite daily facial moisturizer with SPF 46.
Developed by a board-certified practicing physician assistant with Dermatology Associates of Northern Virginia, the brand was created to capture the lifestyle of the Sierras, an adventure playground for hikers, cyclists and travelers. Sierra Summits works to promote the use of sunscreens during the winter months, as well as the summer, and has suggested that retailers consider offering a “winter set.”
There also is Arnold Palmer sunscreen by DriGrip. In early 2010, DriGrip partnered with famed golfer Arnold Palmer to create the sunscreen especially for golfers. When applied, it dries to a powder finish, leaving no oily residue. The company also offers DriGrip for fisherman and DriGrip for industrial workers.
Skin care benefits help to color makeup
PORT WASHINGTON, N.Y. —Makeup products with a skin care benefit, such as SPF protection, continue to be of great interest among women, despite the fact that overall makeup usage appears to be down, according to market research company the NPD Group.
Overall usage of makeup products among 18- to 64-year-old women is down five percentage points in 2010, relative to 2008. Among women who do wear makeup, a growing number (up 1%, equivalent to about an estimated additional 1 million women, based on projected population taken from the U.S. Census) are wearing only one makeup product per given day, according to NPD.
But while overall makeup usage is down, an area of growing interest is makeup products with skin care benefits. According to NPD, nearly 9-out-of-10 (86%) makeup users have used in the past year a makeup product that contains a skin care benefit.
Moisturizing (54%) and SPF protection (51%) are the most cited skin care benefits contained in the makeup products women used. These were followed by oil-free/won’t clog the pores (32%), reduces wrinkles/ fine lines (30%) and natural/mineral-based (27%).
About 6-out-of-10 women who used makeup with skin care benefits are using these types of makeup products in addition to using skin care products with the same benefits. Nearly 2-out-of-5 women are using makeup products with skin care benefits instead of skin care products with the same benefits. The study was fielded March 10 to 31.