BEAUTY CARE

Report: Kristen Bell named face of Neutrogena’s Naturals line

BY Antoinette Alexander

NEW YORK — Word has it that "Burlesque" star Kristen Bell has inked a deal with Neutrogena to be the new face of its Naturals line, according to published reports.

Johnson & Johnson, the maker of Neutrogena, has not disclosed any details, but Bell reportedly told People, "I strive to live a healthy lifestyle, and to be able to represent a line that I actually use and like to incorporate into my daily routine is ideal." The line is free of dyes, chemical sulfates, parabens and petrochemicals.

Neutrogena’s portfolio of ambassadors includes Jennifer Garner, Miranda Cosgrove, Vanessa Hudgens, Emma Roberts, Gabrielle Union and Hayden Panettiere.

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John Frieda launches straightening spray for Frizz-Ease line

BY Antoinette Alexander

NEW YORK — Women in search of an alternative to pricey salon straightening treatments now have a new option at mass with John Frieda’s new Frizz-Ease 3-Day Straight semi-permanent styling spray.

The heat-activated, semi-permanent styling spray is ideal for women with coarse, unmanageable curls who struggle to achieve — and maintain — straight style.

The new 3-Day Straight spray not only fosters straight strands, but also helps women hold on to the straight style. When applied to damp hair, the weightless spray provides heat protection as it blocks out frizz and enhances straightening results, locking in sleek, glossy texture for up to three days or until your next shampoo, the company stated. John Frieda’s proprietary blend of polymers with keratin protein wraps each strand, sealing in straight style as it smoothes.

The product, sold at food, drug and mass retailers nationwide, is priced at $9.99.

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Tone introduces body wash

BY Antoinette Alexander

NEW YORK — Tone, a Henkel brand, next month is launching its new Tone Vino moisture body wash with crushed grape and shea butter.

The new body wash is a cream-based formula infused with notes of crushed grapes, shea butter and vitamin E to moisturize skin. The suggested retail price is $3.99 for an 18-oz. bottle.

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