Report: Identigene gains popularity
DAYTON, Ohio Approximately 100,000 of Identigene’s over-the-counter paternity testing kits have been sold since their introduction in drug stores in the spring of 2008, Doug Fogg, chief executive of Sorensen Genomics, makers of Identigene, told the Dayton Daily News for an article published Sunday.
Walmsley to lead GSK’s European consumer healthcare business
LONDON GlaxoSmithKline earlier this week named Emma Walmsley to the post of president, consumer healthcare Europe and president designate for its worldwide consumer healthcare business, effective May 1. Within two years, global leadership for the consumer healthcare business will pass to Walmsley from John Clarke, current president, worldwide consumer healthcare.
“Under [Clarke’s] leadership, consumer healthcare has become a key element in GSK’s strategy to deliver sustainable financial performance,” stated GSK CEO Andrew Witty. “[Walmsley’s] appointment comes at an important time as we seek to diversify and further grow this business. It is also continued evidence of our approach to maintain leadership excellence at GSK through proactive succession planning.”
Walmsley joins GSK from L’Oreal where she has been the leader of their consumer products business in China. Previously, Walmsley was based in New York where she had global responsibility for the mass-market Maybelline cosmetics business.
As president of GSK’s European consumer healthcare business, Walmsley will have operational responsibility for GSK’s European business and brands, succeeding Manfred Scheske.
OTC Perspectives names annual awards finalists
FLORHAM PARK, N.J. OTC Perspectives on Monday announced the finalists for the 2nd annual OTC National Advertising Awards. Brands among the finalist include Vicks, Pepcid, Pepto Bismol, Claritin, Triaminic, Durex, Robitussin and Zyrtec.
Awards will be presented during a reception at the OTC National Conference May 18 and 19 in Philadelphia.
“Delegates attending the OTC National Conference will determine the winners for Best Branded TV and Best Branded Print Campaign award,” announced Bob Ehrlich, CEO of DTC Perspectives, and OTC National Conference chairman. “Independent expert judging panels will determine award winners for the other categories.”
The OTC National Conference this year will include keynote addresses from Jeff Arnold, founder of WebMD and chairman of Sharecare; author Jan-Benedict Steenkamp; and Jim Joseph, president of Lippe Taylor Brand Communications.