BEAUTY CARE

Report: At-home nail art remains growing trend

BY Rebecca Haughey

PARSIPPANY, N.J. — Products used at home to give women professional-style nail results grew at almost 10% in 2012 as do-it-yourself nail art continues to increase in popularity, according to a new report from consulting and research fim Kline & Co.

Kline’s FlashPoint report, "U.S. Market for Nail Art and Accessories," discusses in detail the changing trends among the three methods of artificial nails currently used: acrylic nails, gel nails and fiberglass, or silk wraps. According to the report, an increasing percentage of women are interested in creating at-home nail art, especially among women younger than 45 years.

In 2013, gray emerges as a sought-after color, while other popular shades include neon and pale shades. Nail art accessories that provide a metallic finish also are trending and are not restricted to golden, silver and bronze colors. Glittered nails also continue to remain popular this year.

While horizontal ombre nails were popular in 2012, vertical ombre nails emerged as a popular trend in 2013. The preferred nail length ranges from short to medium, and very long nails are no longer popular.

"U.S. Market for Nail Art and Accessories" provides further information about major market players and other market participants in this growing market segment of the cosmetics and toiletries industry.

 

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Revlon completes acquisition of Colomer Group

BY Rebecca Haughey

NEW YORK — Revlon on Wednesday announced that its wholly-owned operating subsidiary, Revlon Consumer Products, completed its previously disclosed acquisition of the Colomer Group, including the Revlon Professional business, for a cash purchase price of $665 million.

The Colomer Group is a beauty care company with approximately $500 million in annual net sales. Key professional brands acquired as part of the transaction include Revlon Professional, Intercosmo, Orofluido and UniqOne hair care brands; CND nail polishes and enhancements; and American Crew men’s grooming range. This acquisition expands Revlon’s geographic scope with approximately 50% of the acquired business’ net sales in Europe, Middle East and Africa, and approximately 40% in the United States.

“We are excited about the acquisition of TCG, which provides Revlon with broad brand, geographic and channel diversification. The acquisition substantially expands our business, providing distribution into new channels and meaningful cost synergy opportunities. In addition, it offers opportunities for profitable growth by leveraging our enhanced innovation capability and know how. We expect the acquisition to be accretive to cash flow and earnings in the first year," said David Kennedy, interim CEO of Revlon.

 

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Maite Perroni confesses with Pantene and calls for fans’ hair confessions

BY Sierra McCleary-Harris

CINCINNATI — Maite Perroni, celebrity ambassador for Procter & Gamble’s hair care brand Pantene, will help launch the Pantene Pro-V Heat Shield collection in the U.S. Hispanic market with four new exclusive hair confession videos on MiPantene.com.

Perroni shares hair secrets and anecdotes on her everyday hair styling routine. The Pantene Pro-V Heat Shield collection is for all women who are aware of the damage that can be caused by the excessive use of heat styling tools, but are ultimately not prepared to sacrifice their style due to the use of less heat.

“We all have secrets when it comes to our hair! Personally, I wish I could let my hair air-dry as much as possible, but the reality of my life requires heat styling tools as part of my everyday hair routine. With Pantene Pro-V Heat Shield collection, I can use heat styling tools guilt-free and still keep my hair healthy and protected against 450-degree heat, ” Perroni said.

Every Monday during the month of October, a new confession video will be posted on MiPantene.com. At the end of each video, Perroni will invite fans to submit their own hair confession videos in response to a question. Ultimately, four finalists will be selected by a panel of judges. After the four weeks, the finalists’ videos will be posted on MiPantene.com for two weeks of open voting to determine the grand prize winner. The grand prize is a trip to Miami to attend People en Español’s “Estrellas del Año” party on December 12 and receive a makeover from Pantene celebrity stylist Gabriel Samra.

 

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