BEAUTY CARE

Report: Former Ulta CEO takes helm at Beauty Brands

BY Antoinette Alexander

KANSAS CITY, Mo. — Former Ulta Beauty CEO Lyn Kirby is reportedly part of a group that acquired Beauty Brands, a cosmetics chain based in Kansas City, Mo.

According to a Crain’s Chicago Business article, Kirby, along with a leveraged buyout firm in California, snapped up the majority stake from advertising executive and entrepreneur Robert Bernstein.

Bernstein, who started Beauty Brands 19 years ago, told Crain’s Chicago Business that he couldn’t name the private equity buyer or discuss terms of the deal.

Kirby, who stepped down as CEO of Ulta Beauty in 2010, will serve as CEO of Beauty Brands, the article states.

Beauty Brands was founded in 1995 and today operates more than 50 locations. Each of the 5,000- to 9,000-sq.-ft. locations offers a full beauty experience, including a full-service salon and spa, as well as a superstore featuring salon exclusive products.
 

 

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Actress Kelly Rutherford to be face of Peter Thomas Roth

BY Antoinette Alexander

NEW YORK — Skin care brand Peter Thomas Roth has tapped actress Kelly Rutherford to be a global spokesmodel for the brand.

Rutherford’s appointment as spokesmodel marks the first celebrity endorsement for the brand. In her role,  Rutherford will appear in a year-long print ad campaign, kicking off the back cover in the February issue of Good Housekeeping.

"Kelly is a perfect fit because she’s like so many Peter Thomas Roth customers: an active, creative professional and mother of two with great style and an eye for perfection," stated Peter Thomas Roth, the namesake and founder of the skin care and clinical cosmetics brand. "Our customers have come to know me as the face of our brand, but since most of our national ads have a female model in them, bringing Kelly on in the ads is a beautiful and glamorous way to spice things up and allows us to be even more aspirational."

Rutherford is best-known to television audiences as Lily van der Woodsen on the show "Gossip Girl." She is also known for her former roles in television shows "Melrose Place," "Homefront" and "E-Ring."

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IMAN Cosmetics lands first-ever major motion picture partnership

BY Antoinette Alexander

NEW YORK — Multicultural beauty brand IMAN Cosmetics is the official cosmetics partner for “About Last Night” and will launch a new custom-created collection inspired by the film’s theme and characters.

The Luxury Moisturizing Lipstick Collection features five new shades — Hot, Scandalous, Taboo, Flirtatious, and Kinky Pink — that are available at Walgreens and Wal-Mart.

In addition, IMAN Cosmetics is availing exclusive, consumer-targeted, advance film screenings in New York City (in partnership with HelloBeautiful.com on Feb. 3) and Chicago (in partnership with Walgreens on Feb. 12), running print and digital ads in national media outlets, and executing a sweepstakes that includes a chance to win an all-expense paid trip to the film’s red carpet premiere in Los Angeles. Omerge Alliances is leading the marketing campaign.

The U.S. theatrical release of romantic comedy “About Last Night” is Valentine’s Day. The film stars Kevin Hart, Michael Ealy, Regina Hall, Joy Bryant, Christopher McDonald and Paula Patton.

"Utilizing entertainment properties like ‘About Last Night’ is a part of our marketing strategy to engage our consumers organically by offering relevant value beyond our products. This film was a great foray into this space because it celebrates what our fans appreciate: life, dating, and being beautiful. Omerge Alliances presented us with this opportunity to engage our fans with a relevant promotional campaign and we look forward to more entertainment integration opportunities in television, film and music appealing to women with skin of color globally," stated IMAN Cosmetics general manager Desiree Reid.
 

 

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