HEALTH

Report: Don’t bank on vitamin D sales

BY Michael Johnsen

LONDON — The ever-increasing popularity of vitamin D may have reached its plateau, suggested a report issued by Euromonitor International in late March, in part because of the vitamin’s ubiquity across the marketplace.

Accordingly, sales of vitamin D supplements may fall, especially sales of single-letter vitamin D, the report concluded.

“Vitamin D supplements see rising competition from fortified foods and other supplements such as fish oils and multivitamins,” the report read. “Moving forward, the recent reports on vitamin D intake will not make single vitamin D supplements disappear from the shelves. People with a medical deficiency and those faithful to the vitamin craze will support future sales."

According to Euromonitor International, retail value sales of vitamin D supplements reached $591 million worldwide in 2010, up 21% from the previous year using fixed 2010 exchange rates. The United States is the largest consumer of vitamin D supplements, comprising 76% of total retail value sales; Canada is the second-largest consumer with a value share of 9%.

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HEALTH

Vitamin Shoppe announces opening of 500th store

BY Michael Johnsen

NORTH BERGEN, N.J. — Vitamin Shoppe on Monday opened the doors to store No. 500 in St. Peters, Mo. — the company’s first store in that market and the third in the state.

"The opening of our 500th store is an extremely important event and a rewarding accomplishment that our entire company can be proud of,” Vitamin Shoppe CEO Tony Truesdale said. “The community’s commitment to health and wellness makes the city an ideal location for the Vitamin Shoppe, and we are very excited to have our 500th store in this market.”

“There are many markets we are interested in establishing a presence in, and we will continue to move forward with our growth plans to expand in current markets and penetrate new ones," Truesdale added.

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Report: Kansas makes switch to NPLEx system to track pseudoephedrine sales

BY Michael Johnsen

TOPEKA, Kansas — Kansas on Monday officially made the move from a paper tracking system for pseudoephedrine sales to the electronic tracking capabilities afforded through the National Precursor Log Exchange, according to an Associated Press report published Monday. Kansas first announced its intent to switch over to NPLEx in March 2010.

“For Kansas methamphetamine cooks, getting a key ingredient for making the illegal drug is about to get much more difficult,” read a Kansas State Board of Pharmacy newsletter published in September. “The NPLEx system is connected to approximately one-third of the nation’s pharmacies. Launched in Kentucky [in 2008], NPLEx tracks the sale of more than 344,000 boxes of over-the-counter cold-and-allergy medicines per month in pharmacies across the country.”

Appriss, the technology driver of the NPLEx system, has been providing training sessions for all pharmacies located throughout the state and will provide follow-up IT support, according to the newsletter.

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