Report: Costco wants to be ‘destination for prestigious beauty items’
ISSAQUAH, Wash. — Costco appears to be stepping up its beauty presence by teaming up with beauty experts in nail, hair, skin and face.
The wholesale club reported in its May 2014 edition of The Costco Connection that it has aligned with nail artist Jenna Hip, hair designer Orlando Pita, dermatologist Jessica Wu and makeup artist Pati Dubroff. These beauty experts have been hand-selected by Costco buyers to offer upscale beauty and/or exclusive lines to Costco members via the "Beauty’s Most Wanted" campaign.
“We want members to see Costco as a destination for prestigious beauty items, just like they do for fine wines and other luxury products,” Mindy Harris, health and beauty aids buyer for Costco, was quoted as saying in the publication.
Mitchum develops new Clinical formula to fight odor
NEW YORK — Mitchum has expanded its portfolio with the 2014 launch of Mitchum Clinical, the brand’s only soft solid with the odor-fighting benefits of oxygen odor-control technology.
The product was specifically developed to combat heavy perspiration and contains double the amount of odor-fighting oxygen complex as base Mitchum antiperspirant/deodorant. It also offers the maximum level of active ingredient for 48 hours of clinical performance wetness protection, the brand stated.
Mitchum Clinical is available in a variety of fragrances for both men and women, all containing Mitchum’s exclusive oxygen odor-control technology. The suggested retail price is $8.99 each.
The brand also announced that the entire Mitchum product line now features the patent pending oxygen odor-control technology. In addition, Mitchum is refreshing its identity with a new logo and improved packs, and has optimized the fragrances of the new line to include its most popular scents. For women, Mitchum offers Powder Fresh, Pure Fresh, Shower Fresh, Flower Fresh and Unscented varieties. The men’s scents include Clean Control, Sport, Mountain Air, Ice Fresh and Unscented.
American College of Preventive Medicine certifies RediClinic’s Weigh Forward program
WASHINGTON and HOUSTON — The American College of Preventive Medicine has certified RediClinic’s Weigh Forward weight/lifestyle management program as meeting evidence-based standards for healthy weight loss. This is the first time in ACPM’s nearly 60-year history that the organization has certified a third-party program, and it signifies the launch of its new certification program.
“The American College of Preventive Medicine has supported the practice of preventive medicine in many ways over the years, and recognizing third-party programs that meet quality and effectiveness standards for physicians, their patients and consumers is a new way for us to pursue this mission,” said ACPM’s executive director Michael Barry. “It was logical to begin our certification initiative with weight management programs since obesity is one of the nation’s most critical and challenging public health issues, and Weigh Forward went through a rigorous evaluation process to gain our certification.”
The certification program allows organizations to apply to certify that their program meets ACPM’s evidence-based standards for health promotion and weight management. Programs are reviewed for both content and individual process elements, placing emphasis on health improvement. The criteria for evaluation focus on weight loss strategies, medical monitoring, weight maintenance and patient support. Organizations that have received ACPM certification for their weight management program will be able to market the product as such to potential customers. And, for the first time, consumers will have the ability to seek the certification seal when assessing their options to create and support a healthy lifestyle.
RediClinic has offered Weigh Forward at 30 Texas-based RediClinics since 2011. Weigh Forward is now being licensed to other providers who want a turn-key weight/lifestyle management solution for their practice or clinic. The 10-week program combines 15-minute visits with a healthcare professional with access to an online platform that supports both the clinician and the patient. According to RediClinic, it has proven successful in helping patients lose 1 or 2 pounds per week, while significantly improving their cardio-metabolic health.
The Weigh Forward program has four key components: a medical component, which includes an initial physical exam, lab tests at the beginning and end of the program, and regular biometric monitoring; a proprietary behavior modification component, which identifies each patient’s individual barriers to success and offers proven strategies for overcoming them; a diet/nutrition component, which includes five meal plans (including a diabetic plan) and more than 500 low-calorie recipes; and a physical activity component, which features customized fitness-improvement regimens for each patient.
“Weigh Forward is a uniquely comprehensive and effective program, and we are honored that the American College of Preventive Medicine has recognized this through its newly created certification program,” said RediClinic’s CEO Web Golinkin. “We have created a program that all healthcare professionals can use to help their patients achieve sustained weight loss and health gains, and we hope that ACPM’s certification will assure potential licensees that our program meets the highest professional standards.”