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Report: Convenience, cost major factors in driving patients toward mHealth solutions

BY Michael Johnsen

NEW YORK — More patients are actively looking for and expecting to find mobile health solutions, according to the global Economist Intelligence Unit report, which was commissioned by PricewaterhouseCoopers and released Thursday.

Roughly one-half of patients surveyed for this report predict that mHealth will improve the convenience, cost and quality of their health care in the next three years. Meanwhile, 6-in-10 doctors and payers believe that its widespread adoption in their countries is inevitable in the near future.

The top three factors that would drive patients toward greater utilization of mHealth in managing their own healthcare — more convenient access (46%), lower healthcare costs (43%) and greater ability to manage individual health care (32%).

However, most experts who contributed to the study suggest that the transformation to a robust care-system utilizing mHealth tools will be slow-going. "Widespread adoption of mHealth will require changes in behavior of actors who are trying to protect their interests," the executive summary reads. "The challenge will be even greater for innovators because the improvements that mHealth can bring — such as patient-centered care and a greater focus on prevention — will involve disruption of how healthcare is provided. To succeed, innovators must maneuver through culturally conservative, highly regulated and fragmented yet often monopolistic systems that often provide contradictory incentives."

For the full 44-page report, click here.


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NACDS Marketplace to feature new Digital Learning Center

BY Antoinette Alexander

ALEXANDRIA, Va. — The National Association of Chain Drug Stores has announced that this year’s Marketplace Conference in Denver will feature a new interactive educational resource.

This year’s NACDS Marketplace Conference will take place June 23 to 26 in Denver.

NACDS and technology solutions company Inmar, an NACDS associate member, will partner to launch the NACDS Marketplace Digital Learning Center to help retailers and suppliers gain an understanding of the importance of developing and implementing a cohesive digital strategy.
 
The NACDS Marketplace Digital Learning Center — which will be located just inside the exhibit hall floor, by the NACDS New Product Showcase — will offer conference participants interactive experiences demonstrating how mobile Web promotions and social media can be utilized to enhance business. This is the first time an educational resource will be made available on the exhibit floor at the Marketplace Conference.
 
Specifically, the Center will demonstrate how digital promotions can help build customer loyalty and enhance business for retailers and suppliers utilizing three scenarios. Using hands-on displays, participants will explore how a consumer can use social media applications and mobile Web promotions to obtain discounts or other incentives for a particular retailer and/or product(s); how social media and mobile promotions can be used in a store setting; and how retailers and suppliers can collaborate and measure success of these promotions.
 
Seminars will be scheduled in the center during the conference to build awareness of current trends in the rapidly emerging digital promotions landscape. Inmar, along with leading industry partners, will present new insights to help retailers and suppliers engage the digital shopper, and leverage digital technology to foster stronger collaboration with brands. In addition, mobile and digital experts will be available to schedule private meetings with retailers and suppliers to further explore digital business opportunities.
 
“With its focus on business success and collaboration, the NACDS Marketplace Conference is the perfect venue for this interactive educational resource,” NACDS president and CEO Steve Anderson said. “The Digital Learning Center brings an exciting new addition to the exhibit hall’s impressive array of products and services that contribute to business effectiveness and to meeting consumers’ needs. It also previews the innovative approach to trade show management that NACDS will apply to the 2013 debut of the NACDS Total Store Expo.”

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Botanical Labs recalls Wellesse supplement

BY Michael Johnsen

FERNDALE, Wash. — Botanical Labs on Monday recalled 38 bottles of its 33.8-oz. "Wellesse Digestive 3 in 1 Health" liquid dietary supplement and 275 bottles of its 16-oz. "Wellesse Digestive Health 3 in 1" liquid dietary supplement, because of a potential contamination with salmonella, the Food and Drug Administration advised consumers Thursday.

According to the recall release, Botanical Labs was informed by raw ingredient supplier Corn Product on May 29 that one of its ingredients used to make "Digestive 3 in 1 Health" had tested positive for salmonella.

To date, raw material received and tested by Botanical Labs have tested negative for salmonella, according to Botanical. To date, no lots of "Digestive 3 in 1 Health" final product have tested positive for salmonella, the company added.

The product being recalled was distributed after May 1.

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