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Report: Consumers more interested in ethnic flavors

BY Melissa Valliant

Americans are broadening their food horizons. ReportsnReports, an online market research reports library, published a new market research report titled “Packaged Food in the U.S.,” which indicated that ethnic food interest has drastically increased.

The report stated that the demand was mainly driven by the Millenial generation (born between 1980 and 2000), more consumers cooking at home due to the recession and the rise in commodity prices in 2008. It attributed the rise in interest to the growth of Asian and Hispanic populations, and increased TV and Internet exposure to other cuisines.

New Asian and Latin flavors have emerged in the frozen-ready meals and sauce segments. Spicy chili/pepper sauces sales topped all others in the sauces, dressings and condiments category in 2011.

The report covers a broad array of food market segments, including food service, breakfast cereals, canned/preserved food, chocolate confectionary, frozen processed food, and sauces, dressings and condiments.

For the complete report, click here.

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NDBN, Huggies make diaper pledge to American Red Cross

BY Allison Cerra

DALLAS — The National Diaper Bank Network and Kimberly-Clark’s Huggies brand have pledged to donate 1 million diapers to the American Red Cross to support the organization’s disaster relief efforts in the South and Midwest.

The NDBN and Huggies said the diaper pledge is in response to the recent tornadoes that recently struck communities across the country. Huggies’ contribution builds on the $1.5 million financial commitment made by parent company Kimberly-Clark to the American Red Cross Annual Disaster Giving Program. Together, Kimberly-Clark and the Huggies brand will monitor ongoing relief efforts through its American Red Cross partnership and, where possible, continue to assist those families and communities rebuild in the aftermath of the recent tornado devastation.

"We want to ensure moms and dads are able to have access to clean diapers for their babies," Huggies director Aric Melzl said. "Clearly our neighbors impacted by these terrible storms are in desperate need right now and the Huggies brand is committed to helping these and any other families out during their time of need."

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Hiball Energy shifts from glass bottles to Ball aluminum cans

BY Allison Cerra

BROOMFIELD, Colo. — Hiball Energy said its line of reformulated sparkling energy waters and organic energy drinks now are packaged in cold-activated, lightweight 16-oz. aluminum cans developed by Ball.

The new can package features "cold activation" graphics using thermochromic ink by Chromatic Technologies. When cans reach a temperature of 45 degrees F, the bubbles on the can graphics turn from white to blue — indicating that the beverage inside is at the optimal temperature for drinking.

"Our choice to move from 10-oz. glass bottles to 16-oz. aluminum cans is the result of consumer demand for a larger size with a more portable packaging option," Hiball founder and president Todd Berardi said. "Hiball’s customers ultimately win by getting 60% more volume, 30% lower cost per oz., and 100% more energy fueled by premium organic and fair trade ingredients — all packaged in lighter, more portable and 100% recyclable aluminum cans."

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