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Report: Condition-specific products, baby boomers and Hispanics key drivers to VMS business

BY Michael Johnsen

ROCKVILLE, Md. — According to "Nutritional Supplements in the U.S.," a report released earlier this week from Packaged Facts, supplement sales rose 7% to $11.5 billion in 2012, and are forecasted to reach $15.5 billion by 2017.

The report cited a number of factors, including a recovering economy that should have more consumers picking up on supplementing again, the aging baby boomer and a growing Hispanic population that is heavily indexed as supplement users. 

According to Packaged Facts publisher David Sprinkle, condition-specific supplements continue to grow in range and importance, and will remain a key driver of sales and new product development across various segments — including joint, brain, heart and beauty — with many of these products honing in on age-related issues. At the other end of the condition-specific spectrum, children’s supplements have been doing well, demographically book-ending the overall market and laying the foundation for the market’s future prospects, the report noted.


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Poise brand launches comedy road show to get women talking about menopause

BY Michael Johnsen

DALLAS  — Comedic actresses Sherri Shepherd and Cloris Leachman are finding the humor in menopause by headlining the Poise brand’s Hot Flash Road Show, a free comedy tour making stops in New York and Los Angeles this fall that was announced Friday by Kimberly Clark. Open to the public, the Hot Flash Road Show is part of The 2nd Talk, an effort led by the Poise brand to start a whole new way to talk about menopause and help women approach this life stage with confidence. With the "first talk" focusing on puberty, few women ever engage in "the second talk."

“The Poise brand has always taken a light-hearted approach to tackling difficult topics,” stated Rebecca Dunphey, Poise brand director at Kimberly-Clark. “We believe that having Sherri and Cloris put the spotlight on menopause in the Hot Flash Road Show will help women across the country feel more at ease with talking about the changes they’re experiencing themselves.”

“I’m no stranger to talking about sensitive topics, so I jumped at the chance to partner with Poise brand for the Hot Flash Road Show,” stated Shepherd, co-host of ABC’s "The View." “With this comedy tour, I’ll help women have ‘the second talk’ by bringing humor to this lifestage.”

“At 86 years young, I definitely have my share of menopause stories that I think every woman will eventually relate to,” added Leachman, a nine-time Emmy-Award-winning actress and star of FOX’s "Raising Hope." “Eight-in-10 women say it’s time to change the way society thinks about menopause, and the Hot Flash Road Show is a unique opportunity to get people to think differently about this life stage.”

With the launch of the tour, Kimberly Clark also will be introducing a new line of Poise feminine wellness products designed to work naturally with a woman’s body to provide comfort during menopause.

The Hot Flash Road Show will stop in New York at Florence Gould Hall on Sept. 21 and in Los Angeles at the Brentwood Theatre on Oct. 5. 

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WowButter Foods rolls out peanut butter replacement

BY Allison Cerra

ANN ARBOR, Mich. — WowButter Foods has introduced a peanut butter replacement.

Bridging the gap between allergic and nonallergic consumers, WowButter is a peanut-free spread that has a taste and texture just like peanut butter, the company said. Each jar also features school lunch identification stickers to assure that peanut-free and nut-free policies at schools are being followed, as well as call out the product as a nut-free item.

WowButter is available at many major retailers across the United States and Canada.

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