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Report: Coca-Cola to tout mid-calorie Sprite, Fanta beverages

BY Allison Cerra

ATLANTA — Coca-Cola reportedly is gearing up to roll out mid-calorie beverages in select markets.

Scott Williamson, a Coca-Cola spokesman, was quoted as saying that the beverages, which will be marketed under the Sprite and Fanta brands, is "a limited test of new formulations to see if they might appeal to consumers."

Beverage Digest first broke the news Monday, followed by several other news outlets. The beverages would be sweetened through "combination of sugar, the stevia-based sweetener Truvia and erythritol, a sugar alcohol that has virtually no calories and does not cause intoxication," the New York Times reported.

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J. M. Smucker cuts coffee prices

BY Allison Cerra

ORRVILLE, Ohio — J. M. Smucker, has decreased the list price for many of its packaged coffee products due to sustained declines in green coffee costs.

Items sold under the Folgers, Dunkin’ Donuts, Millstone and Cafe Bustelo brand names will see price decreased of an average 6%. The company noted that the Dunkin’ Donuts brand is licensed to J. M. Smucker for packaged coffee products sold in such retail channels as grocery stores, mass merchandisers, club stores and drug stores.

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Oscar Mayer’s Selects line free of artificial preservatives, flavors and colors

BY Allison Cerra

MADISON, Wis. — Oscar Mayer has introduced a complete line of meat products that is free of artificial preservatives, flavors and colors.

Oscar Mayer Selects, which includes hot dogs, bacon and cold cuts, builds on the initial rollout of Oscar Mayer Selects hot dogs, which were introduced in 2010. This year, 50% of new Oscar Mayer products will have no artificial preservatives. What’s more, the brand is looking to reduce the sodium content in its products by 20% across the entire portfolio by the year’s end.

"Listening to our consumers, and finding better ways is just the way we do business," Oscar Mayer senior director of new product development Heather Buettner said. "More and more, consumers today want simple, everyday ingredients they know and trust. They want food they can feel good about that is affordable and easy to find. That’s why we’re bringing these new choices to the meat case and offering them at everyday prices in everyday stores."

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