Report: Coca-Cola consumers see red when it comes to white holiday cans
ATLANTA — Shortly after announcing the debut of its frosted white holiday packaging, Coca-Cola will pull the look in favor of its iconic red can.
As previously reported by Drug Store News, the company said its Coca-Cola’s cans would tout an arctic white design during the holiday season to reflect the brand’s partnership with the World Wildlife Fund as part of an effort to call out conservation efforts for polar bears. According to the Wall Street Journal, however, the color change has caused confusion among consumers, who purchased the cans believing they were Diet Coke.
Coca-Cola reportedly will phase out the white cans and will debut holiday red cans by next week, WSJ said.
Culver Specialty Brands division now owned by B&G Foods
LONDON and ROTTERDAM, Netherlands — Unilever has completed the sale of one of its divisions to B&G Foods.
Unilever said its Culver Specialty Brands division — whose portfolio includes Mrs. Dash salt-free seasoning blends, Molly McButter flavored sprinkles, Sugar Twin sugar substitute, Baker’s Joy baking spray and Static Guard anti-static spray, all of which are sold in the United States and Canada — was sold to B&G Foods in an all-cash transaction valued at $325 million.
The division, which garnered $90 million in revenue for Unilever for the 12 months ended in September, became part of the company after Unilever’s acquisition of Alberto-Culver.
ConAgra completes National Pretzel acquisition
OMAHA, Neb. — ConAgra Foods has completed its acquisition of private-label pretzel maker National Pretzel, the company announced.
The company announced its agreement to acquire National Pretzel from Brookstone Holding on Nov. 11. Financial terms were not disclosed.
Lancaster, Pa.-based National Pretzel includes three bakeries located in Lancaster, Pa., Hanover, Pa., and Visalia, Calif. Additionally, more than 700 National Pretzel employees officially joined ConAgra as part of the transaction, the company said.