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Report claims risks of secondhand smoke inhalation on decline

BY Jenna Duncan

ATLANTA Even though there is still concern that almost half of the population of American nonsmokers still inhale some cigarette fumes, a government study released yesterday said that the rate has declined significantly since the 1990s.

Researchers from the Centers for Disease Control and Prevention reported that the amount of found in bars, restaurants work sites and other public places has been lessened substantially, thanks to smoking bans in such areas.

There has also been a decline drop in number of Americans who smoke, the researchers concluded. According to the CDC’s 2007 data, the number of smokers is down to less than 20 percent of U.S. adults.

Amounts of nicotine were found in blood taken 46 percent of a group of nonsmokers blood-tested during dates between 1999 through 2004. This was a notable decline from the late 1980s and early 1990s when around 84 percent of nonsmokers were found with rates of nicotine around the same levels.

The CDC was not ready to call the decline in numbers of smokers and nonsmokers exposed to smoke a total victory, however. Specialists warn that smoking is still deadly, causing lung cancer among other illnesses in smokers, and nonsmokers, as well.

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Purple beverage distribution gets boost from GNC

BY Jenna Duncan

FORT LAUDERDALE Purple Beverage Company has announced that its signature bottled drink, Purple, will be shipped out to an additional 700 General Nutrition Centers for a total presence in 1,500 GNC stores across the United States.

The company said that plans for expansion were the result of the drink’s rising popularity. Sales of Purple have been particularly successful in GNC stores since the beginning of the year.

Ted Farnsworth, chief executive officer of Purple Beverage Company, said “We are thrilled that Purple has been so well-received by GNC customers and that GNC has decided to feature Purple in even more stores. This is representative of the reactions that we have received from consumers nationwide who are looking for healthier alternatives to sugary soft drinks and have made Purple their beverage of choice.”

Purple is an all-natural, preservative-free beverage with no added sugar made from antioxidant-rich fruit juices such as acai berry, black cherry, black currant, blueberry, cranberry, pomegranate and purple plum.

Purple is sold in many GNC stores across the U.S. as well as in drug stores, convenience stores, health food stores and supermarkets. It retails for about $34.99 per case of 12 bottles. Consumers may also purchase Purple online at www.gnc.com, or get more information at www.drinkpurple.com.

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Pepsi brands lemon-flavored NFL cola

BY Jenna Duncan

PURCHASE, N.Y. Pepsi Company has announced a specially branded version of its popular Pepsi soft drink to support the NFL. “Pepsi Lemon NFL Kickoff” cola is slated to hit retail shelves later this summer.

PepsiCo said that diet and regular versions of its limited-release, lemon-flavored soda will be available in 20-oz., two-liter and 12-packs of cans from August 11 through November. Pepsi Lemon NFL Kickoff colas will also support the Pepsi Stuff promotion, where consumers can collect points from codes found on product caps to redeem for coupons and sweepstakes entries.

Pepsi Lemon NFL Kickoff colas will be available across the United States and will have TV, print and online advertising runs, including a spot featuring quarterback Tony Romo of the Dallas Cowboys.

PepsiCo has not released the advertising budget for the Pepsi Lemon NFL Kickoff campaign, but Pepsi spent $27 million on ads at the same time last year, reports from Nielsen Monitor-Plus said.

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