Report: Beauty brands, retailers bank on gift sets this holiday season
NEW YORK — This holiday season, drug stores and big-box retailers increasingly are working with beauty and personal care brands to develop gift sets in an effort to persuade shoppers to spend holiday dollars in their stores and try a broader assortment of products, according to a Wall Street Journal report.
Gift sets typically cost less than all of the products inside individually, usually a 10% to 40% discount, WSJ reported.
Target, for example, has asked U.K.-based Boots to create several holiday-themed gift sets, including a Boots cranberry-scented body care set, WSJ reported.
Meanwhile, manufacturer Procter & Gamble is launching about a dozen more beauty gift sets this year compared with last year, bringing its offering to about 24 sets. Kevin Hochman, P&G marketing director of beauty and grooming, was quoted in the article as saying that sales of sets were up about 20% in 2010 versus 2009 and are likely to rise even further this year.
WSJ also noted that Unilever’s Axe brand has added new products to its gift sets this year, along with the Dove brand.
Not Your Mother’s bolstering distribution by 7,500-plus retail outlets
TAMPA, Fla. — Hair care brand Not Your Mother’s has announced that it is adding more than 7,500 new retail outlets to its distribution in January.
Come 2012, the collection will expand distribution to CVS, Target, Supervalu (Jewel Osco, Shaws, Cub Foods), H-E-B, Duane Reade, Shopko and Soap.com. The line currently is available in 1,500 Walmart stores and all Ulta stores, as well as in Harris Teeter, Albertsons LLC, Lowes Foods, Schnucks, Hi-School Pharmacy, Navarro Discount Pharmacy, Dierbergs, Acme Fresh Markets and Bag N Save stores. The line also is sold on Drugstore.com, SalonSavings.com and Ulta.com, and in more than 100 college and university bookstores.
“In addition to our current retail mix, we are bringing in 6,200 CVS locations; 500 Supervalu stores, including Jewel Osco, Shaws and Cub Foods; 300 H-E-B stores; 258 Duane Reade stores; 134 Shopko stores; Soap.com and select Target stores by the first quarter of 2012,” stated Michele Sherbet, Not Your Mother’s brand manager and VP sales. “The retailers are excited to bring in this fresh, exciting line of products their customers have been asking for.”
Not Your Mother’s launched in 2010 and is a Tampa, Fla.-based company under Demert Brands. The brand’s signature eye-catching packaging and quirky product names, coupled with high-performing formulas and a strong sales and marketing campaign, have proven successful.
Not Your Mother’s current product lineup includes nine SKUs: All Eyes On Me (a shape and shine hairspray), She’s A Tease (a volumizing hairspray), Beat The Heat (a thermal styling shield spray), Smooth Moves (a frizz control hair cream), Kinky Moves (a curl defining hair cream), Beach Babe (a texturizing sea salt spray), Girl Powder (a volumizing hair powder), Clean Freak (a dry shampoo) and Rise & Shine (a light shine mist). An additional four SKUs are launching in first quarter 2012. The suggested retail price for each product is $6.
BRUT once again teams up with footballer Joe Namath for BNN episode
NEW YORK — The men’s brand BRUT, which is distributed by Idelle Labs, a division of Helen of Troy, has teamed up with Hall of Fame footballer Joe Namath for an "Interview with a Legend," a digital video appearing on the brand’s Facebook channel, the BRUT News Network.
More than 25 years have passed since Namath’s last commercial for the brand. This time, the retired Super Bowl III MVP turns on his "Broadway Joe" charm through a different media platform, the BNN. This digital media platform, created by BRUT, features the latest Internet videos, along with commentary on hot topics and discussions via two "guys’ guys" hosts in their garage-turned-studio.
For "Interview with a Legend," Namath discusses all things football, including the recent fines for excessive contact, favorite career memories, the differences between today’s sport and the games of the past, and predictions of how the NFL may change in the future.
"We are thrilled to work with the legendary Joe Namath again," stated Rick Cutler, director of marketing at Idelle Labs. "As one of our original [spokesmen], it is exciting to now integrate him into our social media efforts. Since the beginning of our partnership, he has truly represented BRUT’s positioning as the ‘Essence of Man.’"