Report: Amazon playing big role in product research for consumers
TEL AVIV, Israel — Amazon is expanding into one of the go-to destinations for product discovery.
This was according to “Amazon: The Big E-Commerce Marketing Opportunity for Brands,” a report from Kenshoo. The study is based on 3,100 consumers in the United States, Germany, United Kingdom and France.
According to the study, Amazon is moving beyond its reputation as the biggest online marketplace in the United States, and playing a bigger role in people’s shopping journeys. For example, more consumers visit a broad list of online sources when researching information prior to a purchase. For 72% of shoppers, Amazon is a top resource for product discovery and research. This is second only to Google (85%).
For 56% of customers, Amazon is the very first site they visit when researching merchandise. Even if shoppers find a product elsewhere online, 51% usually check Amazon to find alternative ideas, compare prices, or gather more information before making a purchase, the study reported.
Amazon also augments research that shoppers conduct in physical stores. In fact, 26% of customers admit to checking Amazon for alternatives, background information, and prices when they find a potential purchase in a physical store.
According to the report, most consumers are attracted to Amazon as their go-to research resource based on the sheer breadth of products that the online retailer carries. Amazon’s customer recommendations also help customers make a purchase decision. Specifically, 23% will sneak a peek at Amazon recommendations under the “Customers who viewed this item also viewed” and “Customers who bought this brand also shopped for” categories while researching products.
Nyx introduces Makeup Crew loyalty program, app
LOS ANGELES — Nyx Professional Makeup has introduced a new way for shoppers to bridge the gap between e-commerce and brick-and-mortar with the launch of its Makeup Crew loyalty program and app. Makeup Crew members will get access to exclusive rewards, dedicated shoppable content and in-app promotions for shopping in-store, online or in-app.
"Our beauty lovers value artistry, innovation, and accessibility,"Nyx GM Nathalie Kristo said. "With the launch of our new app and loyalty program, not only are we providing our fans with the entire line of NYX Professional Makeup at their fingertips, we are also providing them with exclusive, on-the-go shoppable content like never before. We are thrilled to bring this new technology to our community."
When it comes to bridging the online-physical divide, the app offers a product-scanning feature to read reviews and see user-generated content around the product. The app also includes a beauty on-the-go feature, which allows users to shop the brand’s products, check store inventory, track shipments and view their previous purchases. It includes video tutorials with a quick add-to-cart option and community content, as well as previews and promos along with other app-exclusive content.
Kiss of Fresh Air introduces six new fresh breath mists
NEW YORK — Kiss of Fresh Air recently introduced a line of fresh breath mists that offers users an alternative to freshen their breath from the usual gum and mints. The brand is currently available nationwide, including retailers 7-Eleven, Safeway and Walmart.
Sales of breath freshener sprays and drops are up 7.1% for the 13 weeks ended Aug. 13 to $4.9 million, according to the latest IRI data, across total U.S. multi-outlets.
And Kiss of Fresh Air is available in six flavors, including peppermint, strawberry mint, spearmint, vanilla mint, cinnamon and whipped cream raspberry mint.