‘Sportification’ of non-athletes behind recent protein trend, SPINS says
CHICAGO — More Americans are contributing to the protein trend, according to a recent SPINSights report on protein, with as many as 66% of Americans looking to consume "as much protein as possible" in 2016. That has helped feed growth across several protein segments, including liquid protein and meal replacements, which are up 6.1% to $2.5 billion for the 52 weeks ended July 16, SPINS noted. Sales of powder proteins across conventional multi-outlets were up 2.8% to $851.9 million and perofrmance bar sales were up 2.7% to $311.6 million.
Layering SPINS proprietary functional ingredient and positioning group attributes over the protein supplement segment, SPINS data uncovered which protein sources are actually fueling that growth. Sales of plant protein from multiple sources were up 23.1% to $157 million in that 52-week period. Animal protein products were up 45.8% to $55 million and pea protein products were up 167.1% to $15 million.
"There are a few drivers of this growth," SPINS noted, "including broad demand for health and wellness products as a lifestyle and the sportification of non-athletes."
In its report, SPINS also identified an emerging traceability trend. "Consumers of protein products want cleaner labels and more transparency," SPINS noted. "Some of today's brands are taking this a step further by allowing consumers to trace their products' ingredients by specific batches."
McKeon Products launches Mack’s Flightguard Airplane Pressure Relief Earplugs
WARREN, Mich. — McKeon Products on Friday introduced Mack's Flightguard Airplane Pressure Relief Earplugs, a product designed to provide flyers with a better, more comfortable flight experience.
The Mack's Flightguard PR3 Design provides both in-flight air pressure relief and noise protection. Utilizing two different proprietary silicones, Mack's Flightguard earplugs feature a soft, semi-rigid stem and super soft seal rings to allow for easy insertion and extreme comfort. The clear stem allows for discreet wear.
And using scientific pressure chamber testing and U.S. government approved noise reduction standards testing, Mack's Flightguard is proven to provide exceptional in-flight ear pressure relief and a high noise reduction rating (26 decibels).
The Mack's Flightguard can be purchased at Rite Aid, Meijer, Hannaford Brothers and Amazon.com, as well as at independent drug store and online retailers.