Remington launches mobile e-commerce site
MADISON, Wis. — Remington, a maker of men’s and women’s grooming and styling products, has introduced a mobile site designed to enhance consumers’ shopping experience, just in time for the holiday shopping season.
Consumers now are able to easily access a mobile-optimized Remingtonproducts.com from their smartphones, in addition to traditional online shopping or visiting one of the brand’s mass retailers.
For the first time ever, mobile access to the Web exceeded desktop-computer based access and by 2015, U.S. mobile commerce sales are expected to hit $31 billion, the company stated. Even in the instance where purchases are not made, consumers are increasingly using their mobile phones to do research both at shelf and on the go.
"The mobile segment is exploding and we wanted to provide our consumers with the resources to make the most informed purchasing decisions possible," stated Ryan Koechel, Remington’s e-commerce manager.
L’Oréal completes acquisition of Clarisonic maker
NEW YORK — L’Oréal has completed its acquisition of sonic skin care device manufacturer Pacific Bioscience Labs, which makes the Clarisonic family of products.
In early November, the two companies signed a merger agreement paving the way for L’Oréal USA to buy Pacific Bioscience Labs. The shareholders of Pacific Bioscience Laboratories have approved the transaction.
The move gives L’Oréal access to patented sonic skin care technology, enabling the company to acquire strategic positions in the skin care devices category.
Clarisonic is sold mainly throughout the United States and also is present in the U.K., Australia, Mexico, Canada and the Far East. It is sold through a distribution network, which includes dermatologists and cosmetic surgeons, spas, prestige retail, e-tail, television shopping and Clarisonic.com. In fiscal year 2010, Clarisonic achieved net sales of $105 million.
"Clarisonic is a strategic acquisition for L’Oréal," stated Nicolas Hiéronimus, president of L’Oréal Luxe. "Devices are emerging globally as an important new skin care category. Clarisonic is the most successful and fast-growing premium brand in this category, and we will roll it out internationally as well as enhance our service experience in our luxury counters."
Pacific Bioscience Laboratories will remain in its new corporate headquarters and manufacturing facility in Redmond, Wash. The site is expected to become another hub of innovation for L’Oréal in the United States.
Pacific Bioscience Labs’ management team will stay with the company in their respective roles, and David Giuliani will retain his title as CEO, L’Oréal stated.
Mentholatum names new senior directors of marketing, sales
ORCHARD PARK, N.Y. — Mentholatum on Thursday announced two executive moves. Jean Legros was appointed to the role of senior director of marketing overseeing all brands, and Brian Rola was promoted to senior director of U.S. sales.
Legros has domestic and international experience and began his career in brand management for food products in France and has held marketing and business development positions at Mead Johnson Nutritionals and Dannon, prior to joining Mentholatum.
Legros has a BBA from Université de Lyon in France and an MBA from the University of Georgia.
With Mentholatum since 2005, Rola previously held the positions of national account manager and, most recently, director sales. In his new position, he will be responsible for leading the sales and trade promotion strategy for the U.S. domestic division.
Rola graduated from Rochester Institute of Technology with a BS in marketing.