BEAUTY CARE

Rembrandt launches StayPut 3-day, 1-week whitening strips

BY David Salazar

GRAND RAPIDS, Mich. — Teeth whitening brand Rembrandt is bringing a faster way to whiten teeth to market with its latest launch. The brand has introduced its one-week whitening kit and three-day whitening boost kit in an effort to deliver whiter smiles in half the time of traditional 14-day kits.

The three-day kit is designed to quickly brighten smiles at a more accessible price, and the one-week kit is aimed at providing 14 days’ worth of whitening over a shorter time period ahead of a big event or special occasion, the company said. Both kits include the company’s StayPut custom-fit technology, and the whitening tray-inspired design is intended to maximize coverage to whiten the front and back of teeth.

"Our products are made with the same enamel-safe ingredients dentists use to remove deep stains, making them super effective and safe to use," said Don Cumming, global brand director for REMBRANDT. "Offering both the one-week and three-day options allows consumers to whiten their uniquely beautiful smiles in the way that is best for them."

The new kits launched exclusively in Walmart Thursday, and is set to roll out to Harmon Face Values and certain Bed Bath & Beyond stores in late October. The one-week kit has a suggested retail price of $24.99, while the three-day kit has a suggested retail price of $6.99.

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Schmidt’s Naturals moves beyond deodorant with latest launch

BY David Salazar

PORTLAND, Ore. — Schmidt’s Naturals is bringing its mission of creating natural personal care products beyond its selection of deodorants. The company has introduced the new line of Schmidt’s Bar Soaps in six scents that mirror its deodorant line, each of which contains a different natural exfoliant.

"We are delighted to extend Schmidt's product lines beyond our signature deodorants. The development of bar soaps is just the beginning to a growing line of innovative plant and mineral powered products,” founder and chief product officer Jaime Schmidt said. “We are truly amplifying the needs of our consumers and incorporating their voices into our own unique POV. Our soaps are a direct response to customer demand.”

The bar soaps come in scents of rose and vanilla with exfoliating vanilla bean, bergamot and lime with exfoliating orange peel, ylang ylang and calendula with exfoliating apricot seed, lavender, and sage with exfoliating jojoba seed and cedarwood and juniper with charcoal and exfoliating volcanic sand. There also is a fragrance-free bar soap.

The products’ natural formulations are free of such additives as SLS, phthalates, PEG, artificial dyes and artificial fragrance. The saponified soaps contain no compacted detergents and are certified vegan and cruelty-free.

“This is a turning point in the natural industry and we are taking it to a new level by continuing to listen to our consumers and produce the highest quality products,” Schmidt’s Naturals chief global strategy officer Michael Cammarata said. “Schmidt's is outselling conventional deodorants in Target and driving more traffic into stores than any other natural brand. The consumers want more products from Schmidt's, and we are listening.”

The company said that it is planning a nationwide retail launch for early 2018, with the soaps currently selling on its website for $5.49 each. 

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Coty details results of its search for Sally Hansen

BY David Salazar

NEW YORK — Despite having her name attached to one of the nation’s best-known nail brands, the real identity of Sally Hansen had been a mystery — at least until Coty set out three years ago to figure out who she was. The search, initiated by Sally Hansen VP global marketing at Coty Jeremy Lowenstein, saw a team of investigative journalists narrow the nearly 50,000 women with the name down to 14,000, eventually finding an obituary of a factor worker at Sally Hansen Cosmetics that led them to two of Sally Hansen’s living relatives.

Sally Hansen acquired her parents’ cosmetics store Le Finné in 1935, turning into the House of Hollywood company headquarters, where she created brands and products across such categories as hair care, cosmetics and fragrances. In 1941 she took House of Hollywood national, expanding it into Sally Hansen, Inc. in New York in 1945, and trademarking the “Hard as Nails” treatment in 1957, creating the starting point for brand’s portfolio and one of its best-selling products even today. In addition to running the cosmetics company, Hansen chaired the California Cosmetics Association and was a beauty columnist for the Los Angeles Times, penning advice about beauty and personal care.

"Sally was part of a wave of women entrepreneurs who pioneered both fashion and beauty empires for women created by women," Lowenstein said. "She really spoke to the needs of all women regardless of age and economic backgrounds, encouraging them to be bold, outspoken, and beautiful."

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