BEAUTY CARE

Reliant, Philips to partner on skin care technologies

BY Antoinette Alexander

MOUNTAIN VIEW, Calif. Reliant Technologies, a developer of the Fraxel laser systems, has reached an agreement with Philips to develop skin care technologies for use in the home.

The agreement, which is at an initial R&D stage, will combine Reliant’s expertise in developing skin rejuvenation laser treatments with Philips’ design, marketing and global distribution capabilities to provide consumers with home use skin care solutions.

“This exclusive partnership will allow us to leverage Reliant’s unique fractional laser technology and enter the growing home use aesthetic market with innovative products that use the Philips and Fraxel brands,” stated Eric Stang, president and chief executive officer of Reliant Technologies.

According to the American Society of Aesthetic Plastic Surgeons, laser skin resurfacing increased 230 percent from 1997 to 2007. In addition, more consumers have begun seeking home-use aesthetic treatments.

“Development of a home use device will complement the current portfolio of Fraxel laser systems by allowing consumers an introduction to Fraxel treatments and by offering a convenient touch up solution between professional Fraxel treatments,” added Len DeBenedictis, chief technology officer of Reliant Technologies.

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Jimmy Choo’s Mellon named to board of directors at Revlon

BY Antoinette Alexander

NEW YORK Revlon announced on Monday that its board of directors has elected Tamara Mellon, president and founder of Jimmy Choo, as a new director.

The election of Mellon increases the size of Revlon’s board to 10 members and increases the number of independent directors to seven members. Revlon will continue to have a majority of independent directors on its board.

J. Choo Ltd., “Jimmy Choo”, is a manufacturer and international retailer of women’s shoes and accessories based in London, England. Mellon has served in a senior executive capacity with Jimmy Choo since its inception in 1996. She also serves on the board and on the creative advisory board of The H Company Holdings, a privately held holding company, which owns and manages the Halston fashion design company.

Commenting on the appointment of Mellon, Revlon chairman Ronald Perelman stated, “We would like to welcome Tamara to Revlon’s board and believe that the company will benefit greatly from Tamara’s experience and leadership. Tamara is an exceptional businesswoman with an extensive background in business development, management and the consumer market. The board and senior management look forward to working with Tamara and utilizing her expertise as we continue to build our brands and further strengthen our business to achieve our objective to generate sustainable, profitable sales growth.”

“I am thrilled to become a director of Revlon, an iconic brand in beauty and one that represents the image of a confident glamorous woman,” stated Mellon. “I look forward to leveraging my consumer insights and my experience in the luxury fashion business to help the company grow its Revlon brand, and its other strong brands around the world. Also, I am proud to be part of a company that does so much to benefit women’s health and related causes.”

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P&G turns to YouTube for new Crest slogan

BY Alaric DeArment

NEW YORK Procter & Gamble is hitting YouTube in search of a new slogan to market the new Wintergreen Ice flavor of its Crest Whitening Expressions toothpaste.

Since 2003, P&G has used celebrity chef Emeril Lagasse’s “Bam!” catch phrase, but it will allow users to submit videos for a new slogan between Sept. 15 and Oct. 17 by saying what they think of the brand using 10 words or fewer.

The winning phrase will be used in TV spots for the new flavor, which replaces Lemon Ice.

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