Reese’s, Warner Bros. kick off ‘Green Lantern’ promotion
HERSHEY, Pa. — Reese’s has teamed up with Warner Bros. Entertainment to offer consumers the chance to win "the jet-fighter experience of a lifetime."
In celebration of the film "Green Lantern," Reese’s and Warner Bros. have launched an on-pack, instant-win promotion called the Jet-Fighter Experience that invites fans to look for a game message on the inside of specially marked packages of Reese’s peanut butter cups wrappers (1.5-oz. size) — available while supplies last through Sept. 30 — for a chance to win the grand prize of a fighter-style jet for two. Additional prizes include an authentic “Green Lantern” ring, a “Green Lantern: Rise of the Manhunters” video game for either Xbox 360 or PlayStation 3 gaming systems and a $12 movie theater gift certificate.
For more information on the Reese’s Jet-Fighter Experience promotion, visit Reeses.com/greenlantern.
Flaxmilk looks to provide consumers with dairy-free drink option
GOODRICH, N.D. — A new dairy-free milk product made from cold-pressed flax oil has made its debut.
Flaxmilk is a plant-based beverage that is enriched with vitamins A, D and B12, as well as omega-3 fatty acids. One 8-oz. serving of Flaxmilk contains 50 calories and provides as much calcium as cow’s milk with zero cholesterol and zero trans fat, according to Flax USA, the make of Flaxmilk.
"In addition to our full line of omega-3 flax products, including flax seed, flax oil and pet food, we were excited to be the first to produce 100% natural Flaxmilk so that consumers could enjoy a lactose-free, dairy free, soy-free, gluten-free milk product derived from flax," Flax USA president and CEO Stephanie Stober said.
Flaxmilk, available in original and vanilla flavors, is sold in 0.5-gal. containers at Walmart for $2.98.
Nestle Aguas Frescas inspired by Hispanic culture
GLENDALE, Calif. — Nestle USA is looking to reach Hispanic consumers with new ready-to-drink beverages.
Nestle Aguas Frescas include Jamaica and Horchata flavors. Nestle Aguas Frescas Jamaica is made from hibiscus flowers and Tamarindo — made from tamarind puree — making it an excellent source of vitamin C. The Nestle Aguas Frescas Horchata beverage is made from rice and cinnamon, and is an excellent source of calcium, Nestle USA said.
The drinks are hitting store shelves this summer.
"Consumers with roots in the Hispanic culture will find that Nestle Aguas Frescas remind them of home, of growing up," said Nestle spokesman Juan Motta, head of domestic emerging markets. "It’s another way to blend the best of two cultures. Nestle Aguas Frescas delivers the refreshing and authentic taste of home with the convenience of a ready-to-drink format for the U.S. lifestyle."