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Reese’s, ESPN partner for football program

BY Ryan Chavis

HERSHEY, Pa. — Reese's Peanut Butter Cups and ESPN on Monday announced a new program surrounding the network's college football properties. Reese's will be an official sponsor of the new college football playoff, as well as a sponsor for ESPN College GameDay Built by the Home Depot and ESPN College Football. 
 
Reese's will hold promotional rights to these trademarks. It will also utilize on-site activation at the inaugural College Football Playoff National Championship in Arlington, Texas, on Jan. 12.
 
“Reese’s brand is proud to join forces with ESPN for this new and exciting era in college football,” said Jennifer Podhajsky, VP US Chocolate, the Hershey Co. “With the new College Football Playoff upon us, this gives the Reese’s brand an expanded and exciting opportunity to continue our leadership within intercollegiate athletics and brings the perfect combination of chocolate and peanut butter to college football fans nationwide.”   
 
Reese's is no stranger to the athletics arena: It currently serves as the official candy partner of the NCAA, host of Reese’s Final Four Friday and title sponsor of the National Association of Basketball Coaches’ Reese’s College All-Star Game, the brand stated. 
 
For Ed Erhardt, ESPN's president of global customer marketing and sales, the combination of confection and college athletics is truly sweet. 
 
"Few combinations rival chocolate and peanut butter, but college football and Saturdays is among them," Erhardt said. “We look forward to joining the assets of ESPN and Reese's during this new era of the College Football Playoff to introduce yet another great combination to college football fans."   
 

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Honest Tea revamps line of organic beverages

BY Ryan Chavis

BETHESDA, Md. — Honest Tea announced an update to its line of iced teas, which includes new varieties, packaging and label graphics. 
 
The company will unify its line of beverages by coverting its Honest Ade juice drinks into herbal teas, with the brand's differentiators of "Just A Tad Sweet" and "Organic" being brought into the spotlight thanks to a new label and an embossed plastic bottle. The new herbal teas include Pomegranate Blue Flavored Herbal Tea, Orange Mango Flavored Herbal Tea and Cranberry Lemon Flavored Herbal Tea. 
 
“It’s always a grueling process when we create a new look for our brand, but we’re thrilled with the results,” said co-founder and CEO Seth Goldman. “We’ve offered herbal teas in our glass-bottled tea line for a number of years and have watched them grow in popularity. By infusing the Honest Ade line with organic hibiscus and lemon peel, we were able to make the beverages taste even better and more effectively communicate a tea identity for our entire line of 16.9 fl. oz. beverages.”
 
Consumers can expect to see the teas on store shelves in January 2015; prices range from $1.49 to $1.79. 

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Pepsi on the hunt for most ‘hyped’ hometown in America

BY Ryan Chavis

PURCHASE, N.Y. — With 65 days until Super Bowl XLIX, Pepsi is hoping to drum up excitement with its "Hyped for Halftime" campaign. Beginning Nov. 27, fans can visit Pepsi.com/Halftime, register by location and share how they and their friends get pumped for the much-anticipated halftime. 
 
Fans from the winning hometown will snag tickets to the Pepsi Super Bowl XLIX  Halftime Show in Arizona, as well as a halftime show that will be brought to their hometown in January. 
 
"As one of the greatest sports, music and pop culture spectacles of all time, the excitement of the Pepsi Super Bowl Halftime Show is an experience any hometown in America deserves to enjoy," said Seth Kaufman, SVP, Pepsi and flavors portfolio, PepsiCo Americas Beverages. "We can't wait to see how fans share their hype and bring the magic of a Pepsi halftime right to their hometown."
 
For official contest rules and information, visit Pepsi.com/Halftime.

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