Reed’s enters ‘sweet’ distribution agreement
LOS ANGELES Soda maker Reed’s has reached a distribution agreement with a direct store distributor in the San Francisco Bay area.
Golden Sweet immediately will begin carrying the full line of Reed’s and Virgil’s branded products, including Reed’s Candy and Sonoma Sparklers for direct store delivery.
“Golden Sweet Company is fast-growing provider of upscale natural premium branded and gourmet items to major chain super stores, independent grocery stores, natural grocery markets, and super produce markets,” noted Chris Reed, founder, chairman and CEO of Reed’s. “Reed’s line of unique, top selling natural sodas and ginger candies is a perfect fit for Golden Sweet Company’s gourmet and natural product offerings, and gives us the opportunity to expand into the greater San Francisco Bay area. The greater San Francisco Bay Area is an extremely important market to develop for our brands. This marketplace is, without a doubt, our Sweet Spot.”
Morinaga America introduces Hi-Chew to U.S. consumers
LOS ANGELES Morinaga America is introducing the nation to a popular fruit chew in Japan.
Hi-Chew, available is six flavors, are featured on Hi-Chew.com, where visitors can learn more about the candy, dubbed “a little piece of heaven” by its makers. To help generate excitement and stimulate curiosity in the Hi-Chew brand, Morinaga America is sponsoring a video/photo contest. The Hi-Chew “Anywhere, Anytime” contest encourages people to submit video or photos of friends and/or family enjoying Hi-Chew fruit chews. Once a month, an image is chosen from that month’s submissions and the winner receives a 30-day supply of their favorite Hi-Chew flavor. The winning video/photo is featured on the Web site.
“Hi-Chew fruit chews are like nothing you’ve ever tasted before,”said Toshiya Yasuda, Morinaga America president, marketing and distribution channel for Hi-Chew in the U.S. “Our tag line, ‘a little piece of heaven,’ really captures the essence of the Hi-Chew taste sensation of the smooth, juicy, chewy texture and long-lasting flavors of Strawberry, Green Apple, Mango, Melon and Orange. Equally exciting is the introduction of the newest flavor Banana to coincide with the launch of the Web site.”
Bartell Drugs to carry UnderWay beverages
BOCA RATON, Fla. Better Health Beverage’s appetite-suppressing line now is available at Bartell Drugs stores.
UnderWay, available in acai-pomegranate and orange, is an appetite-suppressant supplement drink designed to curb hunger and improve one’s fiber health. In line with the product rollout in 57 Bartell stores, a television media campaign is running to promote the beverages and the stores they are sold in.
Recently, UnderWay products were made available at 741 Publix stores.