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Redbox leader resigns

BY Allison Cerra

BELLEVUE, Wash. — Coinstar announced that the president of its DVD rental subsidiary has resigned.

Redbox president Mitch Lowe, who has led the business since April 2009 after joining the company in 2005, will leave to pursue other entrepreneurial interests. Lowe will stay on as president until a successor is named, Coinstar said, adding that the company has begun to search for a replacement.

"On behalf of Coinstar and the Redbox organization, I want to thank Mitch for his many contributions over the last eight years, particularly in establishing Redbox as a leader in the home entertainment business," Coinstar CEO Paul Davis said. "A true entrepreneur, we wish him the best as he pursues other passions. I am also excited for the future of the Redbox business, and, as such, we will be seeking a new leader to help us realize the next chapter in the Redbox growth story."

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Fresh & Easy expands gourmet range

BY Allison Cerra

EL SEGUNDO, Calif. — Fresh & Easy is adding a dozen dishes to its gourmet line.

The line of restaurant-quality products, launched in February, now will include 12 new items, including pizza, Hawaiian pork and more, in addition to "Gourmet for Two" meals, which provide customers with a restaurant-quality meal for two for under $10.

"Customers love our gourmet products, so we expanded the range with some truly unique and exciting meals only available at Fresh & Easy," Fresh & Easy chief commercial officer John Burry said. "We are happy to continue to bring more restaurant-quality, fresh food options for our customers to eat at home, as more and more people look for ways to save money."

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Bergmann named Supervalu’s independent business organization president

BY Allison Cerra

MINNEAPOLIS — Supervalu’s group VP independent sales, marketing and merchandising is stepping into a new role at the company.

Leon Bergmann will become president of the retailer’s independent business organization, Supervalu announced Thursday. Bergmann is replacing Mark Anderson, who is retiring this summer.

In his new role, Bergmann will be responsible for the overall strategy and growth of the independent retail segment of Supervalu’s business, while continuing to oversee the independent sales, marketing and merchandising team, as well as leading the independent business regions positioned throughout the United States. Bergmann will begin to assume his new responsibilities immediately, Supervalu said.

“We believe Leon’s strength and innovation in sales, his understanding of and passion for the independent retail business and Supervalu’s wholesale model, as well as his breadth of experience within the very competitive wholesale landscape nationwide, make him ideally suited for this position,” Supervalu president and CEO Craig Herkert said.

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