BEAUTY CARE

Red Carpet Manicure opens ‘Holiday Pop-Up Shop’ at Henri Bendel in NYC

BY Antoinette Alexander

HAUPPAUGE, N.Y. — Red Carpet Manicure, which makes an at-home LED gel manicure system, has set up a Holiday Pop-Up Shop at Henri Bendel’s flagship store on Fifth Avenue in New York City.

Located on the third floor of Henri Bendel, the Pop-Up Shop is a first for the brand. Red Carpet Manicure will showcase its entire product line to Henri Bendel shoppers during the holiday season for five weeks — Nov. 20 through Dec. 28.
 


During high-traffic times, Red Carpet Manicure nail technicians will offer consumers custom nail art demonstrations, including the “Henri Bendel” exclusive design, and will be on hand to educate customers on the process of gel manicures.



“We are thrilled to partner with Henri Bendel, the world-renowned, trend-setting emporium of the finest selection of fashion, accessory and beauty brands for our first pop-up experience,” said Barry Shields, managing partner of Red Carpet Manicure. “The Henri Bendel consumer can now add the hottest collection of light-activated LED Gel Nail Polishes to her holiday shopping list. We are confident the women of New York will fall in love with the easy-to-use Red Carpet Manicure system and the brilliant end results of a Red Carpet manicure, nailing it as the best fashion accessory this holiday season.”
 


Red Carpet Manicure products available at the Pop-Up Shop will include the Red Carpet Manicure Pro Kit, nail treatments including cuticle oils and cuticle elixirs, nail art kits and more than 70 colors. Its new “Celebrity Manicurist Ultimate Gel Polish Pro Train Case Kit” will be a holiday blockbuster gift, featuring the Pro 45 LED Light, nail essentials, appliqués, nail tools and files, an instructional DVD and more — a $150 value for $99.99.
 


 

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Gillette to auction ‘beard ball trophies’ to raise funds for Movember

BY Antoinette Alexander

BOSTON — Baseball champions David Ortiz and Shane Victorino had their beards trimmed and shaved by Gillette on Nov. 4 to mark the end of the 2013 season. So what happened to those champion chops? Are they making their way down the drains of Gillette’s World Shave headquarters? Have they been flushed out into the Atlantic? No.

Every strand of the beards was saved. The shavings and the Gillette Fusion ProGlide razors that shaved each champion beard have been assembled into memorabilia in sports history – beard ball trophies – and they are up for auction on eBay, with 100% of the proceeds going directly to Movember.

Movember is a global men’s health charity that encourages men to grow their Mo (moustache) for the 30 days of November. Through the power of the moustache, funds and awareness are raised for men’s health to help combat prostate and testicular cancer.

The money raised by their champion chin hairs will add to the funds generated by Team Gillette, a lineup of celebrity Movember supporters, including Mo Sista Kate Upton as Captain. And on Dec. 1, Mo Bros across the country will share in the smoothness felt by Ortiz and Victorino as they shave off their Mo’s.

“We’ve never done anything like this,” stated Hooman Shahidi, senior brand manager for Gillette. “But their facial hair has been the symbol of the team since spring training and became part of baseball lore. We hope the shavings help raise awareness for important men’s health issues and find good homes with passionate fans.”

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Survey: Self-gifting a burgeoning trend, especially among men

BY Michael Johnsen

SARATOGA, Calif. — Men have become significant players participating in a self-gifting trend, according to a survey released Wednesday by Roku. When it comes to self-gifting, men are most likely to hide their gift (43% more likely than women), claim it’s from someone else (150% more likely) or even create an imaginary friend (118% more likely) rather than own up to the purchase, according to the survey conducted by Omnipulse on behalf of Roku. 

The National Retail Federation estimates that more than 50% of holiday shoppers plan to spend an average of nearly $130 on “self gifts."

Midwesterners lead the charge of self-gifting with 47% planning to self-gift vs. only 40% of those in the Northeast. Midwesterners are also 85% more likely to hide their self gift than Northeasterners. 

Self-gifters are even wrapping their gifts and waiting till the holidays to open those gifts. As many as 25% of Southerners choose to wait until the actual holiday to open their self gift vs. just 16% of Northeasterners. To further add to that holiday spirit, Southerners are 40% more likely to wrap their self gift than the more practical residents of the Northeast.

 

 

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