BEAUTY CARE

Red Carpet Manicure at-home gel polish expands to Canada

BY Antoinette Alexander

TORONTO — Red Carpet Manicure, an at-home LED gel manicure and pedicure system, has announced that it is expanding to Canada with plans to launch the system at London Drug, Rexall and The Shopping Channel in June.

The rollout of the Red Carpet Manicure line in Canada will include the brand’s starter kit and 54 shades of gel polish. The system is applied in three steps: a base coat, gel polish application and topcoat, paired with the portable LED light or pro-light.

After launching in the United States in September 2011, Red Carpet Manicure expanded globally to the United Kingdom in early 2012. “With the success we have seen with Red Carpet Manicure in the [United States] and the [United Kingdom], we felt it was the right time to bring the revolutionary system to Canada,” stated Bruce Kowalsky, managing partner of Red Carpet Manicure. “The nail category continues to increase in popularity, and we are thrilled to be bringing the salon experience home to the masses.”

Red Carpet Manicure aims to provide an affordable gel polish option with the full Starter kit collection, costing $75 to $100 for the Gel Polish Pro kit. Compared with an average of $40 for a one-time professional application, the Red Carpet Manicure system is as low as $3.75 for 20 at-home gel manicures. The Starter and Pro kits include Prep Max adhesion sanitizer, Structure Base Coat gel, Brilliance Seal & Shine top coat gel and Revitalize nourishing cuticle oil, as well as a cleanser, remover, grooming kit and LED light.

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

BEAUTY CARE

Drugstore.com, The Leaping Bunny Program announce partnership

BY Antoinette Alexander

PHILADELPHIA — The Coalition for Consumer Information on Cosmetics’ Leaping Bunny Program, the gold standard in cruelty-free certification of personal care and household products, is partnering with Drugstore.com’s The Natural Store to increase awareness around cruelty-free shopping and the availability of cruelty-free products on the website.

More than 50 Leaping Bunny certified companies sell products on this website, including:100% Pure, Alba Botanica, Aubrey Organics, Avalon Organics, Beauty Without Cruelty, Biokleen, Burt’s Bees, Crazy Rumors, Crystal, Deep Steep, Dr. Bronner’s, Earth Friendly Products, Emerita, EO, Giovanni, Hugo Naturals, Jason Natural Cosmetics, Kiss My Face, Martha Stewart Clean, Method, Mrs. Meyer’s, Nature’s Gate, Seventh Generation, ShiKai, Tom’s of Maine and W.S. Badger Co.

“This is a fantastic opportunity to reach a new audience of over 3 million people and not only educate them about the reality of product testing, which is still occurring on personal care and household products today, but also make them aware that there are so many great companies producing effective, quality products that are cruelty-free,” stated Kim Paschen, communications manager of the Leaping Bunny Program. “Consumers can make this their one-stop shop for items free of animal testing.”

The main page of The Natural Store at Drugstore.com features the Leaping Bunny Logo with a link to a page containing a rotating list of special deals on Leaping Bunny certified products, in addition to a link to sign Leaping Bunny’s pledge to go cruelty-free.

“From the beginning, we’ve been committed to helping people live healthier lives. One way we do that is by offering our customers one of the largest and best selection of natural products online. But it’s not just about being responsible caretakers of our planet; we’re also pet owners and animal lovers. Giving our customers the opportunity to shop for cruelty-free products is important to us, so we are proud to feature products sporting the Leaping Bunny logo,” Drugstore.com VP OTC merchandising Julie Johnston said.

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

BEAUTY CARE

Catalina Marketing introduces Catalina BuyerVision

BY Allison Cerra

ST. PETERSBURG, Fla. — Catalina Marketing announced the debut of a new purchase-based targeting solution for consumer packaged goods advertisers that incorporates shopper understanding and analytics into campaign planning and measurement to drive improved performance.

Catalina BuyerVision is designed to improve the efficiency of digital media by identifying key buyer audiences based on in-store purchasing and engaging them wherever they are online, Catalina said. BuyerVision leverages Nielsen Catalina Solutions — Catalina’s joint venture with Nielsen — utilizing its targeting and measurement capabilities. Once a target audience for a campaign is defined by utilizing aggregated, anonymized purchase history data, offline data is matched with Web cookies to address the same audience online. Display ads, videos and other advertising then are served up to the buyer audience wherever they are online, Catalina said.

"Catalina is a global leader in understanding and engaging a brand’s most valuable consumers based on purchasing analytics," Catalina digital solutions EVP Chris Henger said. "With Catalina BuyerVision, we can share with brands and their media planners and buyers our unmatched, real-time consumer and brand insights. We also are the only multi-channel solution able to reach the same audiences with online advertising integrated with an in-store campaign to maximize volume, drive trial or reinforce loyalty. This creates a true surround sound consumer messaging opportunity for a brand to direct to its most valuable set of buyers."

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES