BEAUTY CARE

Red Carpet Manicure to be showcased at Grammy Gift Lounge

BY Antoinette Alexander

HAUPPAUGE, N.Y. — Red Carpet Manicure has announced that its at-home gel manicure system, Red Carpet Manicure, will be showcased at the Grammy Gift Lounge in Los Angeles on Feb. 9 to 11, where performers and presenters of the 54th Annual Grammy Awards will have an opportunity to indulge in the hottest nail art.

A team of celebrity manicurists will be on-site with Red Carpet Manicure’s “Amore 24,” an exclusive 24-karat gold nail polish, to treat Grammy presenters and performers.

“Whether you are performing on the Grammy stage or out for an evening on the town, Red Carpet Manicure keeps your nails looking perfect in minutes with long-lasting, chip-resistant polish,” said celebrity manicurist, Michelle Saunders. “I love that you can now get the celebrity gel experience in the comfort of your own home.”

Red Carpet Manicure is an LED gel polish manicure and pedicure system that brings the professional salon experience to the masses with an at-home application that is ready within minutes. With 54 different shades and an LED light, consumers now have an affordable and easy way to have gel nails that last for weeks.

Red Carpet Manicure also will be included in the highly coveted Grammy gift bag. The gifting is provided to all performers and presenters at this year’s show. The 54th Annual Grammy Awards will be held Feb. 12 in Los Angeles and will be broadcast on the CBS television network.

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CDMA recognizes several members at 86th annual trade event

BY Michael Johnsen

NOVI, Mich. — The Chain Drug Marketing Association last month recognized several members at the association’s 86th Annual Trade Expo in Kissimmee, Fla.

CDMA awarded Powhatan Pharmacy Member of the Year; Today’s Optical was awarded Associate Member of the Year; Guardian Drug Company was named Store Brand Supplier of the Year; and Rochester Drug Company was named Store Brand Member of the Year.

Also at the shareholder’s meeting Nancy Wharmby of Medicine Center/Medicine Shoppe Pharmacies was elected as the newest member of CDMA’s board of directors.

The association declared the meeting a success with 110 exhibitors of products and services geared to the front end of the pharmacy on the trade floor. The event featured a Store Brand Forum as a way for buyers to meet one-on-one with private-label suppliers. And the CDMA Showroom featured more than 500 items across all front-end merchandise categories. Additionally, another 500 items were featured in the Direct Import Showroom, which showcased primarily seasonal product focused on fourth quarter.

The buyers voted True-Dose this year’s Product Showcase winner for "its innovative and unique product line with great packaging." True-Dose was founded by animal lovers who have a passion to improve the quality of ingredients and accuracy of the dosing of companion animal health in the vitamin, supplement and nutrient categories.


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Veet taps dancing pro Cheryl Burke to help promote new facial wax product

BY Antoinette Alexander

PARSIPPANY, N.J. — Reckitt Benckiser’s depilatory brand Veet has inked a year-long partnership with celebrity ballroom dancing pro and TV personality Cheryl Burke.

The deal marks the highest-profile celebrity endorsement in the brand’s history and reflects the brand’s emphasis on revitalizing its beauty and lifestyle positioning through a strategic partnership. 

Burke is a six-year veteran and two-time champion of ABC’s "Dancing With The Stars," author of the book "Dancing Lessons: How I Found Passion and Potential on the Dance Floor and in Life" and the star of several fitness DVDs both for DWTS and Jazzercise. Veet will leverage the partnership among their target female demographic in 2012.

Last year, Veet expanded its depilatory cream and gel offerings with the launch of Veet Ready to Use Wax Strips for Face and Body. This year, Burke will help publicize those products, as well as assist in bringing to market the brand’s 2012 launch: the new Veet High Precision facial wax, which provides users with precise and efficient removal of facial hair. Housed in an easy-to-use tube, the product features a precision applicator for control over the flow of the wax.

Burke will be included in Veet public relation initiatives throughout the year, including Facebook content, online advertisements, media interface and event appearances. She will add content for the brand, particularly in the social media space, where fans can engage with Burke and access exclusive content and beauty tips from Burke.

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