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Red Bull gives wings without calories, carbs or sugar

BY DSN STAFF

SANTA MONICA, Calif. — Energy drink brand Red Bull is extending its line to include Red Bull Total Zero, a beverage that is free of calories, carbohydrates and sugar.

The company said the new product is a "natural extension of the product portfolio," which current includes Red Bull and Red Bull sugar-free energy drinks, and provides the same amount of energy as the original products. The company also noted that the decision to launch the product was prompted by the fact that more consumers are becoming more health conscious.

An 8.4-oz. can of Red Bull Total Zero carries a suggested retail price of $2.19; a 12-oz. can carries a suggested retail price of $2.99; a 16-oz. can carries a suggested retail price of $3.79 and the 8.4-oz. 4-pack carries a suggested retail price of $7.99.

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Coors Light celebrates summer with limited-edition packaging

BY Allison Cerra

CHICAGO — Coors Light is marking the beginning of summer with the release of sleek, new special-edition Silver Bullet Summer packaging.

Not hitting store shelves, certain packs of Coors Light 12-oz. bottles and cans feature a distinctive, all-silver design, as well as the brand’s Cold Activated blue mountains. The Silver Bullet Summer packaging will be available for about 10 weeks in all varieties of 12-oz. cans, as well as 24-loose and 6-pack 12-oz. bottles.

"This will be our boldest, coldest summer yet," said Kedric George, Coors Light director of innovation and activation. "Everything we’re doing this summer is about reinforcing the message that when you want cold refreshment, you just have to find the blue mountains. Consumers and retailers expect great packaging innovation from Coors Light and, with the special-edition Silver Bullet Summer packaging and Silver Bullet Pint, we’re delivering again."

For more information on the Coors Light Silver Bullet Summer, please visit CoorsLight.com or Facebook.com/CoorsLight.

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SuperPretzel sweetens up offering

BY Allison Cerra

PENNSAUKEN, N.J. — J&J Snack Foods has extended its SuperPretzel frozen snack line.

SuperPretzel now includes a sweet cinnamon flavor, the company said, noting that the pretzel’s dough is infused with cinnamon and also includes a cinnamon-sugar topping packet for added flavor.

A 6-count package of SuperPretzel sweet cinnamon frozen pretzels can be found at retailers nationwide, including Food Lion, Giant Foods, Giant Eagle, Weis and more.

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