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Red Bull Editions to enter market in 2013

BY Allison Cerra

LAS VEGAS — Red Bull will introduce a new line of energy drinks this coming March.

The Red Bull Editions, which provide the same functional benefits of the original, come in cranberry, lime and blueberry flavors and are packaged in red, silver and blue cans, respectively. The new beverages were showcased at the National Association of Convenience Stores conference this month in Las Vegas.

Red Bull Editions will be available nationwide in single 8.4.-oz. single cans and 8.4-oz. four-packs.

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Combos takes seven-layer dip to new level

BY Allison Cerra

HACKETTSTOWN, N.J. — Combos is slated to launch its newest snack.

Combos 7 Layer Dip Tortilla combines real cheddar cheese, sour cream, avocado, tomato, refried beans, onion and spicy jalapeño peppers, parent company Mars said. As part of the upcoming launch, the new Combos treat will be supported by a campaign that will include national print advertising, digital media, promotional radio, social media, a "7 Layer Party" public relations campaign, a Six Flags sponsorship with in-park media and in-store consumer promotions.

Debuting in April 2013, new Combos 7 Layer Dip Tortilla carries a suggested retail price of 89 cents for a 1.5-oz. bag and $2.49 for a 6.3-oz. bag.

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Mars Chocolate to debut Snickers Bites and Milky Way Bites

BY Allison Cerra

HACKETTSTOWN, N.J. — Mars Chocolate is gearing up for the launch of new candies that are "unwrapped, pop-’em-in-your-mouth, bite-sized cubes."

New Snickers Bites and Milky Way Bites are "a convenient and easier-to-eat format," Mars Chocolate said.

Kosher-certified and available at stores nationwide in May 2013, Snickers Bites and Milky Way Bites will be available in 2.83-oz. bags for a suggested retail price of $1.49 each. Snickers Bites and Milky Way Bites also will be available in 8-oz. and 7-oz. bags, respectively, for $2.99 each.

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