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Reckitt Benckiser debuts charity competition on Facebook page

BY Allison Cerra

PARSIPPANY, N.J. — Reckitt Benckiser has launched a charity adventure competition on the company’s Facebook page.

The competition, open to students and those early in their careers, offers contestants the opportunity to win such experiences as the chance to climb Mount Kilimanjaro, trek the Great Wall of China, cycle from London to Paris or hike the Inca Trail. The initiative is a continuation of the company’s ‘Global Challenge’ initiative set up in partnership with Save the Children, Reckitt Benckiser said.

"With this competition, we are allowing people outside of RB to participate in a charity challenge normally reserved for employees," stated Rob de Groot, RB EVP for North America and Australia. "This will give young professionals an idea of our charitable and adventure-loving corporate culture and what it’s like to work for RB."

Click here for more information.

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New poll unveils many U.S. consumers prefer organic food

BY Allison Cerra

WASHINGTON — It seems that when given the opportunity, more consumers choose organic food over conventionally produced food, according to the latest poll conducted by Thomson Reuters and NPR.

The Thomson Reuters-NPR Health Poll found that among 3,014 participants interviewed from May 2 to 13, 58% preferred organic food. Additionally, more than two-thirds of consumers ages 35 years and younger, as well as those with a bachelor’s degree or higher, preferred organic food (63% and 64%, respectively).

Breaking down why consumers prefer organic foods, Thomson Reuters and NPR discovered that 36% of consumers said their preference stemmed from their support of local farmer’s markets, while 34% said they wanted to avoid exposure to toxins in nonorganic foods.

"There appears to be a generational difference in preference for organic foods," said Raymond Fabius, chief medical officer at the healthcare business of Thomson Reuters. "The strong, positive sentiment among young people indicates they are more concerned with exposure to toxins and place a higher premium on supporting local markets. It stands to reason that, by expanding the network of farmer’s markets, we could see a further groundswell around the support for organic foods."

Click here for the complete survey results.

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Walgreens signs on to develop more food oasis stores

BY Allison Cerra

DEERFIELD, Ill. — Walgreens has signed on to convert or open at least 1,000 stores across the country using its food oasis concept over the next five years as part of First Lady Michelle Obama’s and the Partnership for a Healthier America’s recent announcement to bring healthy, affordable food to nearly 10 million people during that time period.

Walgreens since last year has opened food oasis stores in such major markets as Chicago and San Francisco. The stores expanded their food selection by up to 60%, offering a larger assortment of fresh fruits, vegetables, whole grains, lean protein and other healthy meal components to help address the need for greater access to affordable, nutritious food.

“With more than 45% of our stores located in areas that don’t have access to fresh food, Walgreens is uniquely positioned to bring more food options to Americans, and also [to] provide needed pharmacy, health and wellness services directly in those communities,” Walgreens president and CEO Greg Wasson said. “Joining with the Partnership for a Healthier America, we plan to convert or open at least 1,000 food oasis stores across the country over the next five years.”

Walgreens is one of several retailers that have signed on to combat food deserts. Other retailers include Supervalu and Walmart, as well as Brown’s Super Stores, Calhoun Enterprises and Klein’s Family Markets.

For more information about this campaign, check out DSN‘s stories here and here.

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