BEAUTY CARE

Reckitt Benckiser continues to trim carbon footprint

BY Allison Cerra

PARSIPPANY, N.J. — Reckitt Benckiser has narrowed its carbon footprint by 11% in 2010, the company said.

The company, which owns such brands as Clearasil, Lysol and Woolite, said the reduction is part of its Carbon20 program, which aims to reduce its products’ impact on climate change by 20% by 2020.

"Focusing on climate change is right for our business, right for our industry and right for society," said Bart Becht, Reckitt Benckiser CEO. "Our Carbon20 program establishes ambitious targets for RB, and I’m pleased that we are on track to exceed them. However, much remains to be done in the realm of combating climate change, and RB will not rest in our quest to drive progress."

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Argan Magic coming to CVS/pharmacy

BY Antoinette Alexander

VAN NUYS, Calif. — JocottBrands, a developer and marketer of branded consumer products, is bringing the new Argan Magic hair care line exclusively to CVS/pharmacy.

The products are made with argan oil, a natural oil that is native to Morocco. Derived from the crushed fruit and nuts of the argan tree, Moroccans have been using the oil as a treatment in hair and skin care products for centuries. The oil is high in unsaturated fatty acids and rich in omega-9. Similar to the properties of jojoba oil, argan oil has been shown to penetrate the hair shaft and improve follicle elasticity and increase nourishment, the company stated.

The trio of Argan Magic products includes intensive hair oil, nourishing hair cream and restorative hair mask, all of which contain the oil that helps to restore shine and softness to dry, brittle hair while nourishing hair damaged by chemical services.

The intensive hair oil is the signature product. When applied to hair, it is absorbed instantly with no residue, leaving hair hydrated, soft and shiny. It also helps battle frizz with one to two drops. The product is priced at $9.99.

The nourishing hair cream is a leave-in styling cream that helps to eliminate frizz, add definition and shine. It is blended with pure argan oil to condition and hydrate hair. The price is $7.99. The restorative hair mask is a protein-rich hair-conditioning mask to help restore the hair’s body and elasticity while adding shine. The price is $9.99.

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Dr. Fresh’s FireFly toothbrushes earn ADA seal

BY Antoinette Alexander

BUENA PARK, Calif. — Dr. Fresh’s FireFly children’s toothbrush and its licensed counterparts have earned the American Dental Association Seal of Acceptance.

The ADA Council on Scientific Affairs’ acceptance of FireFly is based on its findings that the product is effective for removing plaque and helping to prevent and reduce gingivitis when used as directed.

"This is the highest recognition an oral care product can receive, and a wonderful testament to the FireFly brand’s leadership in the children’s dental care category," stated Puneet Nanda, founder and CEO of Dr. Fresh. "The seal reaffirms that consumers can purchase these products with complete confidence, and also serves as a powerful selling tool for our retail partners."

Nanda noted that the seal immediately will be incorporated into packaging and displayed on shelf.

FireFly and its licensed character and cartoon cousins — Barbie, Spider-Man, Hot Wheels, Hello Kitty and Peanuts — employ a proprietary light-up timer technology to encourage compliance and develop good oral hygiene habits in young children. Each toothbrush lights up at the touch of a button and flashes for 60 seconds, the length of time dentists agree is required to thoroughly brush one row of teeth, upper and lower. After the flashing stops, the user reactivates the button and moves onto the remaining row of teeth.

The toothbrushes are priced between 98 cents and $3.

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