HEALTH

Reckitt Benckiser acquires LiceMD brand

BY Michael Johnsen

PARSIPPANY, N.J. — Reckitt Benckiser on Tuesday announced its purchase of the LiceMD shampoo brand from Combe.

LiceMD is a pesticide-free treatment that helps control lice outbreaks with dimethicone, an effective synthetic lubricant with a well-known safety profile that is odorless, nonirritating and hypoallergenic, the company said.

"There is a dedicated movement toward pesticide-free lice remedies in the market that demonstrates a demand for a product like LiceMD," stated Charles Carol, brand manager of Lanacane, LiceMD and Scalpicin for Reckitt Benckiser. "With the addition of LiceMD to Reckitt Benckiser’s family of brands, we are excited to complement green projects dedicated to the eradication of lice in a responsible way."

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HEALTH

Prestige Brands breaks down causes of sore throat pain in study

BY Michael Johnsen

IRVINGTON, N.Y. — Pittsburgh and Green Bay, Wis., retailers ought to have plenty of sore throat remedies in preparation for the Super Bowl — 28% of sore throat sufferers got that pain by cheering and screaming, according to a new study released Tuesday by Prestige Brands.

In addition to screaming, the survey found that individuals associated with certain professions are susceptible to sore throats. The careers most commonly associated with sore throat pain are singers (53%) and auctioneers (40%). Healthcare workers (47%) and teachers (37%) also were perceived to be at risk due to their potential exposure to airborne illnesses. Conversely, 72% of sore throat sufferers were under the weather from a cold or flu.

“The findings are a testament to the fact that during winter months, colds and the flu are not the only causes for sore throat pain; rather there are many other causes as well,” stated Jean Boyko, VP science and technology for Prestige Brands.

The survey was conducted by the TABS Group, an independent consumer analytics company, which contacted 903 people to explore causes of sore throat pain and the remedies people use to treat them.

As many as 55% of respondents listed throat pain relief as the top reason for buying a particular sore throat remedy brand, followed by 38% who said they bought a particular brand because it works instantly. The survey also found that people under 30 years of age were more than 80% likely to have sore throat pain caused by excessive partying.

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Orgain’s meal-replacement drinks carry organic seal

BY Michael Johnsen

SAN ANTONIO — Orgain introduced the first certified organic ready-to-drink meal replacement last week at the ECRM Vitamin, Diet and Sports Nutrition conference.

The RTDs feature the “USDA Organic” seal and sell for a suggested retail price of $9.99 for a four-pack. Each drink contains 16 g of organic whey protein, complex carbohydrates from brown rice, five organic fruits and five organic vegetables.

Orgain’s RTDs currently are available in creamy chocolate fudge and sweet vanilla bean flavors, and a café mocha flavor will begin shipping in April.

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