Real Techniques intros makeup organizer
GURNEE, Ill. — Real Techniques, a fast-growing makeup brush brand in the United States, has launched the Expert Organizer, a beauty storage solution that frees up counter space and doubles as a makeup brush drying rack.
Designed with proprietary Miracle Cling technology that is reusable, the Real Techniques Expert Organizer clings to glossy surfaces such as glass, mirrors, marble, flat shiny tiles and laminate without the need for suction cups, adhesives or wall mounts. The design features three pockets for storage as well as slots in between to hold brushes upside down so they can dry after being washed.
“In talking to beauty lovers and looking at their social posts, we wanted to create a unique storage solution that addresses many pain points such as lack of counter space,” said Eva Oreskovich, VP of global marketing for Paris Presents, parent company of Real Techniques. “The Expert Organizer takes advantage of unused spaces, is easy to install and positions makeup tools front and center so you can quickly find what you need.”
To use, peel off the protective film from the back of the Expert Organizer and place onto a smooth, clean, dry surface. Press firmly to secure and remove air bubbles. For best results, Real Techniques recommends waiting 24 hours before placing items in the holder. The Expert Organizer can be removed and reapplied wherever needed and also comes in a single-pocket option for organizing makeup tools while traveling.
“This is a must-have for anyone who loves makeup as much as Sam and I do, because it keeps our brushes organized and not thrown all over the vanity or in our drawers. It makes getting ready so much easier,” said YouTube personality Nic Chapman, who with her sister, Sam Chapman, is part of the beauty expert duo behind Real Techniques. “I always take it with me while traveling as many hotels have tiny bathrooms and I need all the counter space I can get.”
The Expert Organizer is available online and at local retailers in the U.S. for a suggested retail price of $8.99 for the single-pocket organizer and $17.99 for the three-pocket organizer.
NYX names Jessica Kalil Beauty Vlogger of the Year
LOS ANGELES — NYX on Saturday named Jessica Kalil as its Beauty Vlogger of the Year at the sixth annual NYX Fine Artistry of Cosmetic Elites awards show in Los Angeles.
Kalil and the five finalists revealed their final challenge videos inspired by the theme, “The Magic of Makeup,” before host Patrick Starr, emcee Charisma Star, an expert panel of judges and a live audience of more than 4,000 beauty fans at the Shrine Auditorium. “The FACE Awards is an empowering, unique program which opens doors for an extremely talented community of artists,” said Sarah El-Annan, AVP integrated marketing and PR at NYX Professional Makeup. “We are so proud of our hard-working and talented contestants and are grateful for the continued support from the beauty community over the past six years.”
As the Beauty Vlogger of the Year, Kalil will receive $50,000, a year’s supply of NYX Professional Makeup and the opportunity to kick-start a professional career in makeup artistry. The five runners-up will each receive $15,000 and a year’s supply of NYX Professional Makeup. In April, NYX Professional Makeup received thousands of video entries, of which 30 semifinalists were chosen by the judges. After creating looks inspired by the challenge themes, “Royalty,” “Animal Kingdom” and “Cyberpunk,” the semi-finalists were narrowed down to the top six finalists via rounds of public voting.
Official 2017 FACE Awards sponsors included Redken, Shoedazzle, Target, Clarisonic, Microsoft, the Body Shop, Tatcha, Kitsch, Quay Australia, Forever 21 and Audio Network.
Q&A: Sandoz’s Schofield discusses blueprint for AmLactin brand
Since Sandoz acquired the AmLactin family of skin care brands from Upsher-Smith Laboratories last December, the company has been hammering out a growth strategy for the consumer skin care brand. With its strong heritage in the fast-expanding therapeutic segment of skin care, AmLactin offers rich potential for retailers to build that portion of their business. Brant Schofield, VP and general manager of dermatology at Sandoz, shared with Drug Store News the blueprint for AmLactin’s growth under Sandoz.
DSN: How does AmLactin fit into your portfolio?
Brant Schofield: AmLactin is a new business for us, but the product category is not new for our dermatology business. We have a branded prescription business and a big generic prescription business with more than 70 reps calling on about 7,000 to 10,000 healthcare providers with prescription products. AmLactin is our first foray into the consumer dermatology business, but it is a consumer product that is promoted to dermatologists, and recommended by dermatologists. Dermatologists do a lot of different tasks. They write prescriptions, but they also recommend moisturizers and cleansers. We didn’t have a product in that area, so this was a good opportunity for us to get into that space. Dermatologists know this brand. It has been out there for a long time, but it hasn’t been promoted a lot lately. Given the sales force we have in place, we have an opportunity to get the brand back out in front of them.
DSN: What are your plans to expand its footprint?
Schofield: This brand will get a lot bigger. We are working on many innovations, including new formulations, different pack sizes and different presentations. We are going to expand the retail presence beyond where it is today. We will accomplish all of the aspects you’d expect with a consumer brand and we’ll combine that with the professional detailing we are doing. In general, we’re looking to expand our consumer business beyond AmLactin. This is just the start. It is our foothold in the business, and we can get a lot bigger. From a pure distribution standpoint, we feel the opportunity is significant to expand the places you can find AmLactin and numbers of doors within those companies. We want to get the business moving and get the turns up, and the doors will come from there.
DSN: A lot of growth in skin care is coming from therapeutic skin care. What’s driving that?
Schofield: The therapeutic skin care segment is growing a lot faster than other parts. We feel this is driven by people looking for solutions, especially those who are self-medicating and treating. People are looking for these solutions at the shelf. They want to avoid co-pays. They don’t go to the doctor every time. It is being driven also by the aging population and people with disposable income who want to look and feel better. That’s why therapeutic skin care is booming right now. There aren’t a lot of companies out promoting and sampling to physicians. I think that’s an opportunity.
DSN: What are the hero products and AmLactin’s differentiation characteristics?
Schofield: We are doing well with Rapid Relief. It is resonating well with physicians, and we are seeing a direct lift from that channel. It’s a great moisturizer.
DSN: How can retailers maximize sales in this segment?
Schofield: The power of the professional recommendation is spectacular. We’re out there with dermatologists, and they are writing prescriptions and recommending products. The patients are going into your stores for AmLactin, but they also buy prescriptions and other products and can develop into regular customers. Also, the dermatology patient tends to be more affluent, which also benefits sales.
The pharmacist is a big influencer in this space, too. People walk up to the counter and ask for advice, so it is important for them to know how this product fits into this space.