HEALTH

Ready two Go introduces line of pocket-sized safer sex kits

BY Michael Johnsen

MINNEAPOLIS Ready two Go on Tuesday announced a new line of discreet safer sex kits—small designer tins that can carry a condom and lubricant sample.

“You can personalize them to your mood or your outfit. Both guys and women can feel hip and ready to go for a night on the town,” stated Jim Botsford, founder and president of marketing and strategic development at Ready two Go.

Ready two Go has partnered with Ansell Healthcare, outfitting its tins exclusively with Lifestyles brand condoms.

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Isma Benattia named Wyeth Consumer Healthcare head of global R&D

BY Adam Kraemer

MADISON, N.J. Wyeth Consumer Healthcare announced that Isma Benattia has been named executive vice president of Global Research and Development, effective immediately.

In her new role, Benattia will be in charge of bringing new products to market and managing regulatory necessities regarding Wyeth’s over-the-counter products.

Benattia has served at Wyeth Pharmaceuticals since 2003, where she most recently was vice president in charge of Global Labeling. She previously held the position of executive medical director of neuroscience, where she played a leading role in managing scientific and regulatory issues involving Effexor, Wyeth’s second largest brand in terms of global revenue.

Prior to joining Wyeth, Benattia led global clinical programs for major products at Pfizer and Eli Lilly. She holds Master’s degrees in Pharmacology and Psychotropic Drugs; Methodology of Clinical Research and Medical and Marketing Management.

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Study shows Relacore may reduce acne flare-ups

BY Michael Johnsen

NEW YORK Carter Reed on Friday released studies that suggests its dietary supplement diet aid Relacore may be useful in reducing acne flare-ups.

“One of the reasons Relacore has been so successful is because people buy it along with other diet pills or to use in conjunction with any sensible diet and exercise plan,” stated Gina Daines, Carter-Reed’s director of marketing. “Now when it comes to acne, we’re seeing the same phenomenon—those who buy popular anti-acne treatments, like Proactive, are picking up a bottle of Relacore to expand and complete their anti-acne regimen, using Relacore to help prevent the stress-related increase, duration, frequency and severity of acne flare-ups.”

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