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Ready, set, blow: American Greetings introduces latest birthday card innovation

BY Allison Cerra

CLEVELAND — American Greetings said it is revolutionizing the tradition of blowing out birthday candles into a multisensory experience.

With its new Ready, Set, Blow line of greeting cards, the recipient is prompted to blow on the card upon opening it. A special sensor is then activated, making the festive scene come to life with LED lights, as well as either an exciting birthday song or sound. In each card, a breath of air extinguishes birthday candles, activates horns and lights or recreates a childhood wish on a dandelion, American Greetings said.

"Ready, Set, Blow lets people experience the birthday tradition of wishing in an innovative new way," said Carol Miller, executive director of new product concepts at American Greetings. "It’s so much fun to see someone receive these cards because you get to watch their surprise as they open it and then their smile unfold as the card comes to life — and hopefully, their wish granted."

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Delhaize U.S. stores earn Energy Star award

BY DSN STAFF

SALISBURY, N.C. — Delhaize U.S. banners Food Lion Family, Bloom and Bottom Dollar Food earned their 10th consecutive Energy Star award from the U.S. Environmental Protection Agency.

The company was 1-of-46 organizations recognized in the sustained excellence category and among 111 overall 2011 Energy Star award winners chosen from more than 20,000 partners in the Energy Star program.

"We are honored to receive this Energy Star Sustained Excellence award and are committed to being strong corporate citizens in the communities in which we operate," said Kyle Mitchell, VP store development for Delhaize America South. "Food Lion Family, Bloom and Bottom Dollar Food remain dedicated to environmental stewardship and are proud to continue to lead the way with energy conservation initiatives."

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Ingles Markets declares quarterly dividend

BY Allison Cerra

ASHEVILLE, N.C. — The board of directors at regional supermarket chain Ingles Markets declared a cash dividend of 16.5 cents per share of Class A common stock and 15 cents per share on all its Class B common stock.

This is an annual rate of 66 cents and 60 cents per share, respectively. Dividends on both the Class A and Class B common stock are payable April 21, to all shareholders of record on April 7.

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