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Ready-to-drink cocktail from DJ Pauly D to hit store shelves this summer

BY Allison Cerra

NEW YORK — DJ Pauly D, known for his stint on the MTV reality show "Jersey Shore," is gearing up to launch a ready-to-drink cocktail.

Remix pre-game cocktail, which will make its retail debut next month, is aimed to become one of the most successful and recognized prepared cocktails in the liquor industry, the company said. A premium vodka-based prepared cocktail, Remix will come in such original flavors as Oye Mojito, Yeah Yumberry, Strawberry Holla-peno and Starfruit. More information can be found on Remixcocktails.com and the brand’s Facebook page.

Remix will be packaged in a 750-mL bottle for a suggested retail price of $14.99.

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Yiayia returns: Athenos relaunches campaign

BY Allison Cerra

GLENVIEW, Ill. — Greek-style food brand Athenos is welcoming back its popular advertising campaign featuring yiayias, or Greek grandmothers.

Building on the success of last year’s campaign, Athenos reintroduces Yiayia in new scenarios while underscoring her no-nonesense, opinionated outlook on the world:

  • "Pool Party" — An announcer interrupts pool party attendees enjoying Athenos feta on their salad. When he asks Yiayia what she thinks about the party food choice, Yiayia instead critiques their lack of clothing; and

  • "Video Chat" — An announcer interrupts a woman eating an omelet made with Athenos feta while video chatting with her husband. When he asks Yiayia what she thinks about this meal choice, Yiayia instead expresses her distaste for this nontraditional interaction.

"Yiayia and Athenos are now interchangeable," Athenos brand manager Anne Field said. "The brand’s respect for traditional Greek preparation is brought to life through Yiayia’s respect (and demand) for traditional ways of life. We’ve been thrilled with the consumer response to Yiayia and are excited to bring her to a wider audience this year."

The announcement follows a recent report that the brand would be shuttered by parent company Kraft Foods.

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Kellogg’s refreshes brand with logo, tagline and website changes

BY Allison Cerra

BATTLE CREEK, Mich. — Kellogg’s is updating its 106-year-old brand.

"Ensuring that an iconic and hugely successful 106-year-old consumer brand is as relevant today as when it was first launched is no easy feat," Kellogg’s chief marketing officer Mark Baynes said. "Refreshing the Kellogg’s brand, which has been trusted by generations of consumers, required careful research and thinking, and these changes help us better convey our brand’s purpose and values to today’s consumers."

The enhancements — which will be rolled out globally — that will be visible across the Kellogg’s portfolio and throughout its websites, packaging, advertising and other marketing materials, include:

  • A new tagline,"Let’s Make Today Great," which reflects the reasons consumers worldwide choose Kellogg’s brands for the best start to their days;

  • Distinctly bright visual graphics and images that reflect company and consumer values of optimism and a bright outlook today, while positioning the Kellogg’s brand for continued success;

  • A more conversational tone that supports the relationships consumers desire to have with brands today, particularly in the social and digital worlds;

  • A broad and unified approach to promote the power of breakfast through master brand-level programs, such as the Kellogg’s "Share Your Breakfast" program. For every person who posts a photo of or message about their breakfast on Facebook.com/Kelloggs, the company will make a donation to Action for Healthy Kids to support the expansion of school breakfast programs; and

  • A contemporized version of the classic Kellogg’s script logo.

"We are excited about the vibrant refresh for our iconic Kellogg’s brand and our evolving marketing approach," Baynes said. "The Kellogg’s brand has been meaningful to consumers for more than a century. Today, we’re driving consumer engagement in ways Mr. Kellogg might never have imagined as we continue his legacy of building brands that matter."

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